Österreich, seit 1895
หัวข้อ:Die Geschichte von Swarovski
หัวข้อย่อย:Sobald Swarovski Kristalle der Welt vorgestellt wurden, übten sie eine geheimnisvolle Faszination aus, da sie präzisen Schliff mit der natürlichen Schönheit des Sonnenlichts und des Nachthimmels verbanden. Daniel und seine Söhne arbeiteten instinktiv mit Couturiers zusammen, die ihrerseits von den kreativen Möglichkeiten der sich ständig weiterentwickelnden Materialien von Swarovski inspiriert wurden. Am markantesten waren die irisierenden Aurora-Borealis-Kristalle, die in den 1950er-Jahren zur charakteristischen Verzierung von Christian Dior wurden.
Glanzvolle Highlights
หัวข้อ:Die Swarovski Zeitleiste
หัวข้อย่อย:Glanzvolle Highlights beschränken sich nicht nur auf Mode und Schmuck. Swarovski Kristalle haben auf Bühne und Leinwand geglänzt und sogar Strassen erleuchtet – durch Partnerschaften mit BMW und Mercedes. Bedeutende Meilensteine in unserer Geschichte sind mit philanthropischem Engagement verbunden – insbesondere durch die Initiierung von Umwelt- und Ethikprojekten sowie durch Partnerschaften in diesen Bereichen.
Crystal Expertise
หัวข้อ:Swarovski Savoir-Faire
หัวข้อย่อย:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
ความถูกต้องแท้ของสวารอฟสกี้
การปกป้องแบรนด์
เปล่งประกายด้วยเหลี่ยมมุมมากมายของ Swarovski ในด้านต่าง ๆ ไม่ว่าจะเป็นมรดกตกทอด รูปแบบการใช้ชีวิต และอื่น ๆ อีกมากมาย
เครื่องประดับที่ได้รับแรงบันดาลใจจากมหาสมุทร
หัวข้อ:ไอเดียเกี่ยวกับเครื่องประดับและแอคเซสเซอรี่สําหรับงานแต่งงาน
หัวข้อ:Disney The Lion King x Swarovski
หัวข้อ:ระลึกถึงผลงานคลาสสิกที่ทำให้ใจฟูได้ทุกคราได้ด้วยตัวละครที่เปล่งประกาย