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Swarovski Dosan Park

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Opening December 2023

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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.

The Store

Our Seoul flagship brings to light our joyous spirit, enveloping visitors in the elegance of crystals in our signature mood-enhancing colours for an experience like no other. 

Discover Swarovski’s icon jewellery families and figurines, exclusive installations from renowned artists; or unwind in the luxury of Café Swarovski with all its delectable treats. Swarovski Dosan Park welcomes you with a host of unique experiences.

A glimpse inside the store

Seoul Highlights

Swarovski Created Diamonds

Discover our stunning new jewellery range, masterfully crafted from laboratory grown diamonds. Inspired by the cosmos, Swarovski’s timeless pieces capture and transform the light, delivering show-stopping glamour for all. Ideal for enlivening everyday style or marking milestone moments.    

Ordinary Life by Shourouk Rhaiem

Vividly fantastical, French designer Shourouk Rhaiem’s ‘Ordinary Life’ sees everyday essentials reimagined in Swarovski’s light-reflecting crystals. An extraordinary exhibit that delights with its kaleidoscopic hues and astonishing attention to detail.

Each hand-decorated object in the supermarket setting is meticulously adorned with Swarovski crystals, creating kaleidoscopic hues in a composition reminiscent of pop-art works of the 1960s.

Café Swarovski

Spazio meravigliosamente rilassante in cui godersi un po’ di quiete, Café Swarovski porta a Seoul le dolci delizie del nostro patrimonio austriaco. Dai classici caffè alle bevande ghiacciate e alle sontuose torte, qui tutto è gioia per il palato.

Riserva a Teddy un posto nel tuo cuore

L’universo Swarovski

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Primo piano sulle molteplici sfaccettature di Swarovski, dal suo patrimonio allo stile di vita e oltre.

Eyewear Guide: Sunglasses Styles & Trends

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Explore the latest eyewear looks

Disney100 Gifts & Accessories

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Let magic shine bright with the Swarovski Disney100 inspired collection

Millenia

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A love letter to crystal