We Are the Masters of Light
The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation. In the spirit of our founder and his inventive genius, we remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewellery.
Eternally Swarovski
Austria, Since 1895
Title:The History of Swarovski
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In 1895, Daniel Swarovski invented a machine capable of cutting crystals with extraordinary precision to create brilliant light-filled stones at his home in the Tyrolean Alps. Crystals are still produced at our historic headquarters today, and we continue to draw on Daniel’s legacy and our rich heritage of savoir-faire to inspire everything we create and innovate.
As soon as Swarovski Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of Swarovski’s ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
As soon as Swarovski Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of Swarovski’s ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
Glittering Highlights
Title:The Swarovski Timeline
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Swarovski has led the world in pioneering crystals and throughout the decades our beautiful jewellery, created with our unmistakable savoir-faire, has captured light and hearts in equal measure. In an interview about the Swarovski Crystal Catsuit featured in Alexander McQueen’s seminal spring/summer 2004 Deliverance show, leading fashion photographer Nick Knight described Swarovski as ‘an important patron of the arts, they have been for a long time.’
Glittering highlights are not just confined to fashion and jewellery. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Glittering highlights are not just confined to fashion and jewellery. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
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Swarovski has a rich history of craftsmanship and has established an international reputation for exceptional artistry. With an unmatched skill in cutting and polishing crystal to maximise its expression of light and colour, Swarovski crafts jewellery with a level of precision matching that of precious and rare gems.
Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Creators Lab
La plateforme de Swarovski Creators Lab a été lancé pour explorer différents horizons créatifs et cultiver l’art de la collaboration qui caractérise notre culture depuis ses origines. Jusqu’à présent, nous avons exploré les limites du possible avec Nike, Grey Goose, Weinsanto, PUMA et Aquazzura.
Inside Swarovski
Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
Sostenibilità
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Scopri la tradizione Swarovski di maestria artigianale, innovazione e creatività.
Nuovo Concept di Negozio
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Trasformare il nostro mondo di meraviglie in un'esperienza incantevole.
Swarovski Kristallwelten
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Swarovski Kristallwelten è stato inaugurato nel 1995 per celebrare il centenario dell'azienda. L'artista multimediale AndrééHeller ha progettato un luogo unico e magico. Questa amata attrazione ha regalato momenti di meraviglia a oltre quindici milioni di visitatori da tutto il mondo. I visitatori sono sorpresi, emozionati e forse persino trasformati dai cristalli in tutte le loro sfaccettature.
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