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JOY: The Swarovski Musical

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Global Brand Ambassador Ariana Grande steps into the spotlight of a modern musical debut for the holidays. Join our leading lady in Swarovski’s 2026 grand finale: a series of acts that blur the line between drama, glamour, and action. Co-starring our Millenia, Una, Mesmera, and Vienna collections, it’s time to take centre stage.

Spotlight: Millenia

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Embrace your inner star with stage-ready Millenia jewellery. An icon that always hits its mark, this family showcases the timeless beauty of full cut crystals in bold silhouettes that will be admired from every seat in the house.

Enter Una Angelic

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Applause for dazzling light displays. Una Angelic has attracted a legion of loyal fans thanks to its crowd-pleasing silhouettes featuring radiant central stones surrounded by a halo of pavé crystals.

Mesmera En Pointe

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Mesmerising beauty and enduring elegance shine as Ariana Grande embodies the poise of a prima ballerina. As glamorous as any rising star, Mesmera jewellery unites a cast of mixed cut crystals with classic silhouettes in exquisite harmony.

Mixed cuts meet holiday magic in the Mesmera Y necklace.

Vienna Delivers Front Row Radiance

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If you please: a moment for the Vienna collection. Take a seat beside Ariana and celebrate the holidays with theatre, JOY, and layers of Vienna jewellery. Each intricately crafted feather-like form adds instant star quality to seasonal styling.

Shine brightly in the artfully crafted Vienna necklace, inspired by the feathers of the Swarovski Swan.

Take a Bow

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Joyful, radiant, and effortlessly extravagant, this season sees crystallised jewellery step off the stage to add wonder to your holiday wardrobe. Perfectly choreographed combinations of pieces from our signature Millenia, Vienna, Mesmera, and Una families form visually arresting looks that will inspire year-round applause.

YOU are the moment

Let Your Inner Star Shine

No more waiting in the wings, this season is all about embracing main character energy. Take inspiration from the night sky by contrasting dark silhouettes with layers of light-filled crystals and a pair of crystallised sunglasses to enter your leading lady era.

Merry and bright

Gift Joy

Spotlight on Swarovski for the holidays. With show-stopping jewellery, accessories, and timepieces, every act of gifting is an invitation to shine. Wrapped in wonder to light up your loved ones’ lives throughout the festive season and beyond.