PUMA

Leap into active radiance

Crystallized Classics

To celebrate its 75th anniversary, PUMA has entered the Swarovski Creators Lab to produce a dazzling limited edition collection that unites the dynamic worlds of sportswear and luxury. The athletic brand’s signature Suede shoe shimmers with vivid colour, paying homage to its archive shades with a coat of green crystals that are carefully set to catch the light and inspire your imagination.

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Complete the Look

Elevate the Everyday

Streetwear chic takes on exhilarating new dimensions with the crystallized PUMA Hoodie. Slightly oversized, with a relaxed fit that reflects the athleisure aesthetic, this all-black piece features the PUMA No. 1 logo, meticulously adorned with archive green Swarovski crystals.

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SPORT MEETS STREET

About PUMA

Known for combining its rich history with a commitment to quality, ingenuity, and innovation, PUMA is an elevated sportswear brand with exceptional style sensibilities. Marking its 75th anniversary in 2023, the brand revels in pushing the boundaries of athletic apparel, pioneering designs that offer performance and polish.

COLLECTIBLE collaborations

Swarovski Creators Lab

Following our long heritage of championing creativity, the Swarovski Creators Lab is a platform for designing unique and collectible items in collaboration with esteemed brands around the world.

These imaginative collaborations offer an exciting entry point into the crystal lifestyle with products that showcase cutting-edge design and craftsmanship.

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