Embracing Every FacetTitle:
Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, colour, and style, Bella embodies the multi-faceted essence of us all.
The campaign celebrates Swarovski’s brand codes of colour and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewellery creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.
Sporty Meets Stylish
For active days when you need an instant style fix, reach for a statement necklace, bracelet, or ring. Casual comfort gets an uplift with full-crystal pieces in sunny hues that match your always-on energy.
Dial Up the FunTitle:
Choose brightness and light and let the good times come
Make Your Own Rules
Express your inner confidence with jewellery combinations that embrace maximal style. Lean on green hues to unite the attitude, ambition, and beauty that reflects the true you.
Step into SerenityTitle:
Strength and tranquillity combine in blue-hued pieces
James Turrell Installation
World-renowned light artist James Turrell has created one of his famed Shallow Space installations at Swarovski Kristallwelten in Wattens.
Radiate the energy you feel within with our festival style favourites. Just add crystal and shine on until the sun comes up.
BMW meets Swarovski
The new BWM i7 series lights up the night with Swarovski Crystal headlights.