Born in the Austrian Alps
Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.
Founder & visionary
Our Founder, Daniel Swarovski
Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business.
Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop Icons
From the earliest days of the 20th century, Swarovski has been a vehicle for creative artists - actors, musicians, icons - to project their own star power and their elusive magic. These individuals have reshaped contemporary culture across the globe. Their iconic wardrobes are an expression of their freedom and personal values and Swarovski is an essential component to communicate their creative attitudes.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
Evolution of Swarovski Logo
Swarovski 標誌的演變
Title:
從阿爾卑斯山的雪絨花到優雅的天鵝，探索 Swarovski 品牌標誌在 130 年間的演變。
雪絨花標誌
Title:1899
Subtitle:
Daniel Swarovski 選擇雪絨花作為公司第一個標誌。雪絨花是高山精神與純潔的象徵，也是 Swarovski 發源地奧地利最受喜愛的花卉之一。
雪絨花標誌
Title:1980
Subtitle:
Swarovski 於 1980 年重新設計的第三代標誌，以嶄新角度詮釋了雪絨花，反映出品牌不斷演進的設計語彙與傳承魅力。
天鵝標誌
Title:1989
Subtitle:不斷進化的 Swarovski 推出了全新標誌——從珍貴的花朵轉變為優雅的天鵝，靈感源自維也納藝術家 Gustav Klimt，象徵著水晶的純粹與優雅。
天鵝八角形
Title:2021
Subtitle:
Swarovski 天鵝標誌大膽轉變，現在以面向未來的姿態呈現，鑲嵌於八角形水晶中，其俐落的邊緣象徵 Swarovski 工匠精湛的首飾切割 savoir-faire 工藝技術。
Swarovski 歷史
在 Swarovski，我們相信透明度以及了解歷史的重要性。
Swarovski 家族委託一位奧地利經濟歷史學家撰寫一本關於公司創辦人 Daniel Swarovski 的著作，內容涵蓋其 1862 年至 1956 年的人生。Swarovski 家族保證歷史學家對於他的研究擁有完全自主權，並且確保他的工作不會受到任何影響或限制。為了協助其研究，Swarovski 家族提供了無限制的檔案查閱權限。這本書的書名為「Es hätte können, alles ganz anders kommen…」，會由 Böhlau 於 2025 年出版。
儘管我們無法抹滅歷史，我們仍確保能從中學習，並致力於讓今日的行動成為一股良善力量，推動正向改變。Swarovski 驕傲且堅定擁護和平與人性。Swarovski 的使命是讓世界閃耀光芒，其中包含來自於寬容、包容與良善的光芒。
如果您對本主題有任何疑問，可透過 corporate.communications@swarovski.com，跟我們聯絡。
Swarovski 的世界
從傳統、生活風格到未來方向，展現 Swarovski 光鮮亮麗的多種樣貌。