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Creating with Crystals

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Each season, we highlight stories of experimentation and pioneering fashion design. From elegance with architectural shapes to playful color palettes, exotic influences, and extravagant accents, our seasonal inspirations are designed to support endless creativity.

Imagination Ignited

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Underpinned by four key style stories, ideas for creation and experimentation shine the light on the versatility of our crystals.

New Nomads

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Die Liebe zur Erde steht im Mittelpunkt dieser Geschichte, die eine nomadische Note beinhaltet. Spiritualität, Archäologie und überlieferte Religionen verleihen Inspiration, die zum Nachdenken anregt. Mit begehrten Kristallen und natürlichen Einflüssen wird traditionellen Handwerkstechniken neues Leben eingehaucht.

Electric Experimentalists

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Mit einem eklektischen, experimentellen Vibe wird die Freude am Ausdruck und der Verbundenheit zur Norm. Der Erfindungsreichtum sprengt alle Grenzen, das Individuum bestimmt nun den Style. Die neue Generation der Konsumenten findet ihre eigene mutige Stimme, womit auch das kreative Selbstvertrauen wächst.

Island Explorers

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Embracing the far-flung realms of exotic island destinations, the call of remote escapes make their presence felt in low-key looks with an easy-going attitude. Clothes conjure up far-flung realms with bold prints, lighter weight and lush sparkling details.

Solace Seekers

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A refreshing evolution for simple separates as nostalgia fatigue sets in. Inspired by art and architecture, pretty yet pragmatic, pastel silhouettes embrace gender fluidity with undulating sculptural effects and origami-inspired folding.

Innovations

Our expert craftspeople understand all categories, sizes, and cuts of our crystals and are masters of pioneering application techniques for all types of products. Explore the possibilities on our Innovations page.

Craftsmanship

At Swarovski, we create over 360 different cuts and shapes of crystals, all with superior brilliance, clarity, cut, and color. We also take a modern and progressive approach to business that respects the wellbeing of people and the planet. Our Advanced Crystal is compliant with the strictest environmental laws in the market, helping our customers make the responsible choice.