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Programul nostru Brandingul ingredientelor (Ingredient Branding Program) permite clienților noștri să intre în lumea Swarovski - o lume a minunilor - prin sortimentele noastre extinse de forme și dimensiuni și prin culori hipnotizante de cristale. Suntem mândri să oferim talentelor creative abilitatea de a remodela realitatea folosind pietre impecabile, prelucrate cu precizie, alături de aplicații și tehnici avansate, precum și să sprijinim partenerii noștri din programul Brandingul ingredientelor cu artizani și experți de neegalat. Mesajul nostru cheie: „Crystals by Swarovski - consciously crafted” (Cristale Swarovski - create cu conștiinciozitate) pune accentul pe produsul nostru de bază - cristalele noastre de înaltă calitate, de neegalat - îmbrățișând în același timp tradiția noastră și moștenirea de care suntem mândri. Pentru noi, „create cu conștiinciozitate" transmite un mesaj dublu, subliniind nu numai intenția, grija și măiestria îndelungată cu care sunt create cristalele noastre fermecătoare, ci și procesele de producție și materialele care acordă atenție sustenabilității și proceselor și metodelor ecologice.

Calitate și siguranță

Title:
Suntem maeștri în precizie tehnică și măiestria execuției, dovadă stând sortimentul nostru de neegalat și produse excepționale. Oferim de peste 130 de ani strălucire fără egal în produse inovatoare impecabile, care continuă să strălucească intens și să îmbogățească lumea designului.
Pentru noi, calitatea nu este doar un cuvânt, ci un fapt.

Sustenabilitate

Title:
Ne angajăm să îmbunătățim în mod constant nivelul de sustenabilitate al produselor noastre, inclusiv în ceea ce privește materiile prime provenite din surse responsabile și reciclate. În calitate de partener preferat, Swarovski nu doar îndeplinește cele mai înalte standarde de-a lungul unui lanț de aprovizionare curat, ci ajută și la anticiparea reglementărilor pieței. Ne propunem să fim recunoscuți ca un brand construit pe bază de egalitate și incluziune. Susținem diversitatea și sărbătorim individualitatea oamenilor.

Innovation

Title:
We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.
Compliance & Safety initiatives

ADVANCED CRYSTALS AND BEYOND

Setting new standards, our innovative lead-free, cadmium-free*, chrome IV-free, and arsenic-free crystals formula** allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)
**No intentionally added lead, lead content 40ppm or lower. No intentionally added cadmium, cadmium content 40ppm or lower. No intentionally added chrome VI, chrome VI
content 100ppm or lower. No intentionally added arsenic.

CERTIFICATIONS

We have always championed fairness and sustainability, giving our partners complete confidence in the integrity of every creation. Every one of our crystals reflects our commitment to quality, ethical standards, and environmental responsibility. 
We guarantee: OEKO-TEX® Standard 100 certification for direct skin contact* and ISO 9001, ISO 14001, ISO 45001, ISO 50001 and SMETA certifications at our Wattens, Austria headquarters

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.
Initiatives with sustainability in mind

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirconia made with renewable energy

Since 2023, we have been offering carbon-reduced Swarovski Zirconia, created using renewable electricity for the most energy-intensive stage of processing. As a result, 77% of the electricity used for the production of our Swarovski Zirconia comes from renewable sources. This requirement cuts cradle-to-gate carbon emissions by at least 55% compared to zirconia produced without renewable energy.

Applications

Swarovski’s know-how goes far beyond precision-cut crystals, it also explores methods that make the incredible pieces possible. Sewing, Hotfix, Beading, Casting and Gluing are just some of the techniques used to create exquisite and expressive statements.

Our most trusted distribution partners

Our Authorized Distribution Partner offer an extensive selection of high-quality Swarovski components and have a comprehensive product and brand knowledge. They are trusted to present exclusive components from Swarovski for distribution.

Background information for ReCreatedTM

*Calculations are based on ISO compliant crystal glass LCA. Calculation compares crystal glass of 100% raw material with crystal glass of 50% glass breakage/50% raw material. LCA is cradle to gate (factory gate, no distribution). The minimum glass breakage is 50%. This leads to the (minimum) 34% lower environmental footprint. The environmental footprint takes into account all 16 environmental indicators of the ISO 14040.

** “Natural resources”, more specifically “resource use/depletion (minerals and metals)” is
one of the 16 environmental indicators of the ISO compliant crystal glass LCA. This indicator
has the highest impact (of the 16), as we replace virgin raw material with (secondary) glass
breakage.