Autriche, depuis 1895
Title:L’histoire de Swarovski
Subtitle:Dès leur apparition, les cristaux Swarovski ont exercé un charme envoûtant, mariant la précision de la taille à la beauté naturelle de la lumière du soleil et du ciel nocturne. Daniel et ses fils ont naturellement noué des liens avec les couturiers, qui ont à leur tour trouvé l’inspiration dans les possibilités créatives offertes par les matériaux en perpétuelle évolution de Swarovski. Les plus remarquables étaient les cristaux iridescents Aurora Borealis, qui sont devenus l’ornement signature de Christian Dior dans les années 1950.
Moments Scintillants
Title:Chronologie Swarovski
Subtitle:Mais nos moments scintillants dépassent largement la mode et la joaillerie. Les cristaux Swarovski ont ébloui scènes et écrans, et même illuminé les routes grâce à nos collaborations avec BMW et Mercedes. Notre histoire s’accompagne d’un engagement philanthropique, notamment à travers nos initiatives et partenariats en faveur de causes éthiques et environnementales.
Expertise en cristal
Title:Savoir-Faire Swarovski
Subtitle:Chaque création, chaque collection, célèbre la passion du fondateur Daniel Swarovski pour l’excellence créative et irradie de notre savoir-faire extraordinaire.
L’expertise unique de Swarovski, nourrie par une recherche permanente d’innovation, a donné lieu à des collaborations avec les plus grandes figures de la mode, du cinéma et de la musique depuis près de 130 ans, établissant l’entreprise comme une influence majeure et pérenne de la culture populaire.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
On the Runway
Realizing dreams and inspiring the world’s most talented creatives, Swarovski Crystals have been integral to the international fashion industry since its inception. Stealing the spotlight at runways around the world, our mastery of light, cut, and color brings designers’ visions to life.
On the Red Carpet
With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
A Fashion First
French label Coperni closed Paris Fashion Week with a night of wonder and joy as it unveiled its Spring-Summer 2025 collection at Disneyland Paris - the first time the park has ever hosted a fashion show.
Swarovski & Fusalp
The masters of movement meet the Masters of Light. Introducing a glamorous collection of tailored ski garments adorned with Swarovski® crystals from Fusalp, where each piece is crafted with a shared passion for innovation and elegance.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show
Swarovski x NYC Ballet
Celebrating the New York City Ballet Fashion Gala’s 10th Anniversary, the company’s dancers lit up the stage in costumes adorned with more than 900,000 Swarovski Crystals. Designed by emerging talent Palomo Spain, each monochrome ensemble features stones in a kaleidoscope of colors, championing individuality and highlighting the beauty of movement.
Swarovski x BMW
A pioneering automotive collaboration, Swarovski partnered with BMW to bring a new headlight to the road that puts every other light in the shade. The precision cut nature of the Swarovski Crystals that are incorporated into the headlight deliver an enchanting play on light that’s worlds apart from the classic car beam.
Swarovski x Guerlain x Germanier
Upcycled black Swarovski Crystals adorn Guerlain's Orchidée Impériale Black The Cream, a sustainable masterpiece by socially conscious designer Kevin Germanier. The iconic ebony jar, which contains Guerlain’s exceptional skincare, is embellished with Swarovski Crystals and is a celebration of Swarovski and Guerlain's commitment to art and sustainability.
Mästare på ljus - Från Wien till Milano
Vår vandringsutställning, som debuterar i Europa, i den italienska modehuvudstaden, anlände till Palazzo Citterio, den förtrollande förlängningen av Pinacoteca di Brera - den perfekta platsen för att avslöja utvecklingen av Swarovskis konstnärskap och savoir-faire.
Mästare på ljus - Från Wien till Shanghai
En uppslukande upplevelse, en retrospektiv utställning, en vision om framtiden, Mästare på ljus - Från Wien till Shanghai är den första utforskningen av arvet och den revolutionerande andan hos ett av de äldsta europeiska lyxmärkena.
Masters of Light - From Vienna to Seoul
Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
Swarovski Duomo Milan
Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.
Swarovski on Fifth
Since 1895, Swarovski has created beautiful jewelry that lights up the world. Today new flagship stores vibrant with joyful extravagance are opening across the globe building on our luxury portfolio and reputation for creating fantastical life moments.
Swarovski Dosan Park
A new Swarovski masterpiece lights up Seoul. Swarovski Dosan Park is the brand’s first flagship in South Korea and it has a stunning dual-aspect facade with each of its four floors illuminated with a signature Swarovski color.
Nytt butikskoncept
Title:
Swarovski Kristallwelten
Title:
