Born in the Austrian Alps
Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.
Founder & visionary
我們的創辦人 Daniel Swarovski
Daniel Swarovski 出生於奧地利的波希米亞。他的父親是玻璃切割工，如同他所居住的山區許多人一樣，Daniel 首次在父親的小工廠裡學習玻璃切割的藝術。他在巴黎和維也納接受教育後，返回擁有豐富潔淨水源的 Tyrol ，創立了他的 Swarovski 水晶事業。Daniel 在 1883 年參觀了維也納國際電力展後，意識到這種新型能源會徹底改變工業生產，促使他發明了世界上第一台電動水晶切割機。他的機器在水晶創作中產生了前所未有的清晰度，使他得以實現把奢華帶給每個人的願景。他揭示了精準切割水晶中蘊藏的魔力，讓每個人（包括世界上最迷人的女性）都能煥發新光彩。Swarovski 品牌就此誕生。
Daniel Swarovski 在商業實務方面也是一位創新領導者，他為社區與環境建立了公平原則，這些原則至今仍是 Swarovski 的指引明燈。他特別清楚水資源對於 Swarovski 的成功至關重要，必須把水視為寶貴資源。我們現在比以往任何時候都更了解水扮演著地球上所有生命之源的重要角色。為紀念 Daniel 的傳承，Swarovski Waterschool 計畫於 2000 年在奧地利成立，此後逐漸發展成為一項全球性倡議，在全球主要河流的流域地區推動。這項工作確保了全球各地的學校都能獲得乾淨水源，並為社區提供衛生、健康與水資源保育的教育知識。Swarovski Waterschool 透過提供工具與訓練，賦予兒童成為水資源大使的能力，以應對他們的當地挑戰。
Daniel Swarovski 在商業實務方面也是一位創新領導者，他為社區與環境建立了公平原則，這些原則至今仍是 Swarovski 的指引明燈。他特別清楚水資源對於 Swarovski 的成功至關重要，必須把水視為寶貴資源。我們現在比以往任何時候都更了解水扮演著地球上所有生命之源的重要角色。為紀念 Daniel 的傳承，Swarovski Waterschool 計畫於 2000 年在奧地利成立，此後逐漸發展成為一項全球性倡議，在全球主要河流的流域地區推動。這項工作確保了全球各地的學校都能獲得乾淨水源，並為社區提供衛生、健康與水資源保育的教育知識。Swarovski Waterschool 透過提供工具與訓練，賦予兒童成為水資源大使的能力，以應對他們的當地挑戰。
奧地利製造，始於 1895
D. Swarovski & Co是 Swarovski 公司的前身。Wattens 的豐沛水源對於水力發電至關重要，同時也連接了通往歐洲（尤其是巴黎）的重要交通樞紐。Swarovski 公司已轉型並擴展至多元領域，其對時尚與文化的影響力已遍及全球，然而，Wattens 清澈的高山泉水至今仍持續為 Swarovski 水晶的切割提供能量，這也是 Swarovski 一切成就的根源。
未來歷史
自 1895 年以來，Swarovski 一直為高級時裝品牌提供水晶，促成了 Swarovski 與那些引領時尚潮流的設計師和時尚巨擘建立了深厚的創意連結。Swarovski 與國際時裝品牌持續創意交流，代表著傳統與創新的融合持續不懈。
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop Icons
From the earliest days of the 20th century, Swarovski has been a vehicle for creative artists - actors, musicians, icons - to project their own star power and their elusive magic. These individuals have reshaped contemporary culture across the globe. Their iconic wardrobes are an expression of their freedom and personal values and Swarovski is an essential component to communicate their creative attitudes.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
Evolution of Swarovski Logo
From the Alpine edelweiss to the elegant swan, discover how Swarovski’s logo has been transformed over 130 years
Edelweiss logo
Title:1899
Subtitle:
Daniel Swarovski chose the edelweiss as his company’s first logo. Known as a symbol of alpinism and purity, it is one of the most beloved flowers in Austria, where Swarovski was born.
Edelweiss logo
Title:1980
Subtitle:
Swarovski’s third logo, which was redesigned in 1980, featured a fresh interpretation of the edelweiss flower, reflecting our evolving design language and heritage appeal.
Swan logo
Title:1989
Subtitle:Ever-evolving, Swarovski introduces a new logo - moving from a precious flower to an elegant bird, the Swan, inspired by Viennese artist Gustav Klimt and symbolic of the purity and elegance of crystal.
Swan Octagon
Title:2021
Subtitle:
A bold shift, the Swarovski swan logo evolves - now presented facing towards the future, it is encased in a crystal octagon, its strong edges evoking the jewel-cutting savoir-faire of Swarovski artisans.
Swarovski History
At Swarovski, we believe in transparency and the importance of being aware of history.
An Austrian economic historian was commissioned by the Swarovski family to write a book about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The family guaranteed the historian complete autonomy in his research, ensuring that his work was conducted without any influence or limitations. To aid in his investigation, the family provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz anders kommen….”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our actions today are a force for good and drive positive change. Swarovski proudly and firmly stands for peace and humanity. Our mission is to make the world shine bright, which includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at corporate.communications@swarovski.com
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:
Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
Title:
Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
Title:
Commemorate a cherished classic with radiant characters.