Born in the Austrian Alps
Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.
Founder & visionary
Our Founder, Daniel Swarovski
Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business.
Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop ikone
Hiša Swarovski je že od začetka 20. stoletja pobudnica ustvarjalcev – igralcev, glasbenikov in ikon, ki z našimi kristali izražajo svojo zvezdniško moč in neulovljivo čarobnost. Ti posamezniki so preoblikovali sodobno kulturo na svetovni ravni. Njihove ikonične garderobe so izraz njihove svobode in osebnih vrednot, kristali Swarovski pa so bistven element izražanja njihove ustvarjalnosti.
Neprekosljiva kakovost
Naše mojstrstvo savoir-faire na področju oblikovanja natančno brušenih kristalov je navdušilo oblikovalce in kupce po vsem svetu. Smo mojstri natančnega rokodelstva, ki se odraža v izjemni širini in ustvarjalnosti naših dizajnov. Že več kot 130 let zagotavljamo neprekosljivo kakovost brezhibno inovativnih izdelkov, ki še naprej osvetljujejo svet. Naša skrb in rokodelstvo se odražata tudi v naših proizvodnih postopkih in načinu pridobivanja surovin. Daniel Swarovski je bil zavezan skrbi za skupnosti in okolja, od katerih je odvisna hiša Swarovski, njegova načela pa še vedno vodijo naša prizadevanja za delovanje v korist ljudi in planeta.
Evolucija logotipa hiše Swarovski
Od alpske planike do elegantnega laboda – odkrijte, kako se je logotip hiše Swarovski spreminjal skozi 130 let
Logotip planike
Title:1899
Subtitle:
Daniel Swarovski je kot prvi logotip svojega podjetja izbral planiko. Planika, simbol alpinizma in čistosti, je ena najbolj priljubljenih cvetlic v Avstriji, domovini hiše Swarovski.
Logotip planike
Title:1980
Subtitle:
Tretji logotip hiše Swarovski, ki je bil preoblikovan leta 1980, je predstavljal svežo interpretacijo planike, ki je odražala naš razvijajoči se oblikovalski jezik in privlačnost naše dediščine.
Logotip laboda
Title:1989
Subtitle:Hiša Swarovski, ki se nenehno razvija, predstavi nov logotip – dragoceno cvetlico zamenja za elegantno ptico – laboda. Swarowskega je navdihnil dunajski umetnik Gustav Klimt, labod pa simbolizira čistost in eleganco kristala.
Osmerokotnik z labodom
Title:2021
Subtitle:
Naslednji korak v razvoju logotipa laboda hiše Swarovski je bil v znamenju drznosti – novi labod je bil obrnjen proti prihodnosti, vdelan pa je bil v kristalni osmerokotnik, čigar močni robovi so bili simbol mojstrskega savoir-faire brusilcev kristalov hiše Swarovski.
Zgodovina Swarovski
V hiši Swarovski verjamemo v preglednost in pomembnost zavedanja zgodovine.
Družina Swarovski je želela izdati knjigo o Danielu Swarovskem, ustanovitelju družbe, ki bi predstavlja njegovo življenje v letih 1862–1956. V ta namen je angažirala avstrijskega gospodarskega zgodovinarja in mu omogočila popolno avtonomijo pri raziskovanju, brez poseganja ali omejevanja njegovega dela. Za lažje raziskovanje mu je družina omogočila neomejen dostop do arhivov. Knjiga z naslovom „Es hätte können, alles ganz anders kommen….“ bo pri založbi Böhlau izšla leta 2025.
Čeprav zgodovine ne moremo izbrisati, se lahko iz nje učimo, s čimer zagotovimo, da so naša dejanja danes gonilo pozitivnih sprememb. Hiša Swarovski ponosno in neomajno podpira mir in človečnost. Naše poslanstvo je razsvetliti svet, kar vključuje svetlobo, ki izhaja iz strpnosti, inkluzivnosti in prijaznosti.
Če imate glede tega kakršna koli vprašanja, nas kontaktirajte na corporate.communications@swarovski.com.
Svet Swarovski
Osvetljujemo številne izraze blagovne znamke Swarovski – od dediščine do sodobnih trendov in še veliko več.
Z oceanom navdahnjen nakit
Title:Naše nove družine nakita so čudovita umetniška dela s kristalnimi biseri Swarovski ter paleto modrih in zelenih kristalov Swarovski.
Poročni nakit in dodatki
Title:Zaljubite se v čudovite vzorce, prežete s sijajem kristalov. Od subtilnega sijaja do popolnega glamurja – to je kos, ki dopolnjuje vsak poročni slog in si zasluži mesto na vašem seznamu poročnih dodatkov.