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Magic at The Mark

In a city synonymous with the holidays, Swarovski has transformed The Mark hotel in New York City into an extraordinary vision of holiday wonder. The magical delights include a gingerbread-themed façade, matching candy carts, a magnificent Christmas Tree, and festive jewelry showcases. On opening night, a star-studded VIP dinner launched the celebrations.

A Showstopping Welcome

The Gingerbread Façade

The Mark hotel’s façade has been reimagined as a magical gingerbread house with millions of Swarovski Crystals. Giant candy canes, nutcrackers, and a festive bow frame the entrance, while candy carts sell hot chocolate and edible crystal lollipops.

Photo credit Thomas Loof

Signum Collection

World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Styling Holiday Jewelry

Radiate joy throughout the season

Constella & Stella

Crystals in mesmerizing constellations



A luxurious new step in crystallized style