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Illuminate the Road Ahead

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Introducing the new BMW i7 Crystal Headlights Iconic Glow made with crystals from Swarovski. Crafted to deliver a light effect like never before, this is premium automotive display at its finest. 

“Up to now, you have only seen homogeneous light strips on the road – the crystal headlights are the complete opposite of that. The dazzling, vibrant light image is a world apart from the familiar accurate light graphic. The precision is in the glass material, though, which can be machined much more finely and precisely than plastic.”
Tom Binder, Head of Exterior Light Design, BMW

A CUT ABOVE

Precision Redefined

A mastery of crystal craftsmanship and a heart of innovation have been a part of Swarovski’s DNA since it’s founding in 1895. This unparalleled drive to explore and create has brought the seemingly impossible to life once again – this time in partnership with BMW in the ultimate expression of luxury. 

FINER THINGS

Matters of Perfection

A partnership as unique as this one provided new creative challenges for BMW engineers and Swarovski product developers alike. For both teams, the goal was to create a seamless integration of expertise for the most luminous result: headlights that stand alone as singular crystal wonders. 

SHINE ON

A Closer Look at Crystal

The face of the new BMW i7 is defined by its kidney-shaped contouring and a two-part headlight system. The crystals within this system – two pairs per side – are backed by individually controlled LED light panels that create an irregular, seemingly living glow. In the daytime, they form the running and indicator lights with high and low beams for night discreetly nestled in the lower area. 

GLI INNUMEREVOLI VOLTI DELL'ELEGANZA

La forza motrice del lusso

La lavorazione estremamente accurata e il design dei fari Iconic Glow della BMW i7, con il loro gioco di luci che accoglie il conducente fin dal momento in cui si avvicina alla sua auto, sono lusso allo stato puro.

“La collaborazione con BMW, in questo caso,
è stata più che altro una questione di competenza
nel taglio del cristallo e una convergenza tra le passioni
di due marchi di fama
mondiale.”

Peter Widmann, Vicepresidente Senior e Direttore generale di Swarovski
Foto: Roderick Aichinger; Bozzetti: Chunyue Zhai; Direzione artistica: Lucas Lemuth, Verena Aichinger; Video:Christoph Deja, Jade & Lee Trott, Noelani Dreksler
Il mondo Swarovski

Birthstone Swarovski

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Le diverse sfumature dell’espressione di sé

La collezione Marvel x Swarovski

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Svela il tuo alter-ego modaiolo con la nostra avvincente gamma di gioielli e soggetti per la casa Marvel. 

Millenia

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Una lettera d’amore al cristallo