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 Founded over 130 years ago in Wattens, Austria, Swarovski carries a long-standing commitment to sustainability. Guided by Daniel Swarovski’s belief in continually improving what is already good, we uphold that spirit today by setting ambitious long-term goals and using our renowned expertise to drive innovation and embed responsible practices across every part of the business. “Crafting a More Brilliant Future” is our call to action, to inspire conscious creativity, protect the planet, and invest in people.
Our Three Areas of Focus
We have created a sustainability framework focused on where we are going to concentrate our efforts, and it is fully embedded in our business strategy. Based on in-depth analysis to understand where we have the most material impact, we have identified three priority areas: “Mitigate Climate Change”, “Preserve Resources and Minimize Waste”, and “Promote Fairness and Celebrate Individuality”. Each area sets out measurable commitments designed to accelerate our sustainability journey.
Our Sustainability Stories
Explore our latest sustainability stories as we make progress across our three focus areas. From ideation and design to production, sales, and the way our customers use our product, we demonstrate how each stage plays a vital role in shaping a more sustainable future.