We Are the Masters of Light
The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation. In the spirit of our founder and his inventive genius, we remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewelry.
Večno Swarovski
Avstrija, od leta 1895
Title:Zgodovina hiše Swarovski
Subtitle:
Leta 1895 je Daniel Swarovski v domačih tirolskih Alpah izumil stroj, ki je omogočal izjemno natančno brušenje kristalov in ustvarjanje briljantnih kamnov, polnih svetlobe. Kristale še danes proizvajamo na našem zgodovinskem sedežu, navdih za vse naše stvaritve in inovacije pa še naprej črpamo iz Danielove zapuščine in naše bogate tradicije mojstrstva savoir-faire.
Ko so se kristali Swarovski predstavili svetu, so nemudoma navdušili s svojo skrivnostno privlačnostjo, saj so utelešali združenje natančnega brušenja in naravne lepote sončne svetlobe in nočnega neba. Daniel in njegovi sinovi so se spontano povezali s krojači, ki so jih navdihovale ustvarjalne možnosti nenehno razvijajočih se materialov hiše Swarovski. Najbolj prepoznavni so bili mavrični kristali Severni sij, ki so postali zaščitni znak Christiana Diorja v 1950-ih.
Ko so se kristali Swarovski predstavili svetu, so nemudoma navdušili s svojo skrivnostno privlačnostjo, saj so utelešali združenje natančnega brušenja in naravne lepote sončne svetlobe in nočnega neba. Daniel in njegovi sinovi so se spontano povezali s krojači, ki so jih navdihovale ustvarjalne možnosti nenehno razvijajočih se materialov hiše Swarovski. Najbolj prepoznavni so bili mavrični kristali Severni sij, ki so postali zaščitni znak Christiana Diorja v 1950-ih.
Glittering Highlights
Title:The Swarovski Timeline
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Swarovski has led the world in pioneering crystals and throughout the decades our beautiful jewelry, created with our unmistakable savoir-faire, has captured light and hearts in equal measure. In an interview about the Swarovski Crystal Catsuit featured in Alexander McQueen’s seminal spring/summer 2004 Deliverance show, leading fashion photographer Nick Knight described Swarovski as ‘an important patron of the arts, they have been for a long time.’
Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:
Swarovski has a rich history of craftsmanship and has established an international reputation for exceptional artistry. With an unmatched skill in cutting and polishing crystal to maximize its expression of light and color, Swarovski crafts jewelry with a level of precision matching that of precious and rare gems.
Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Creators Lab
Creators Lab was launched as a platform for Swarovski to explore creative possibilities and celebrate the spirit of collaborative art that has been part of our culture since the very beginning. So far we have explored the edges of what’s possible with Nike, Grey Goose, Weinsanto, PUMA, and Aquazzura.
Inside Swarovski
Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
Sustainability
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
Swarovski Kristallwelten
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Swarovski Kristallwelten was opened in 1995 to mark the company’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystals in all their facets.