Swarovski Milestones

Discover the timeline of Swarovski, from the birth of Austrian House through key milestones, and discover the House’s rich heritage across the world’s of fashion, jewelry and pop culture.

1895

Daniel Swarovski invents a machine that is capable of cutting crystals with a precision that has never before been possible.

1900

Daniel draws a sequence of diagrams - Article 1 to Article 6 - that come to define a lexicon of crystal cuts. Daniel takes this lexicon to Wattens in Austria, Swarovski’s country of origin, and they become the first crystals put into production. Article 7 to Article 12 make up his second lexicon of original crystal cuts.

Article 1-6, and Article 7-12.

1950s

Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.

1970s

A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.

1980

Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.

1989

In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.

1995

Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.

The Giant

André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.

Swarovski Kristallwelten

2004

Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.

2007

The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.

2013

Gabriel Chandelier

Hiša Swarovski v sodelovanju z Ronanom in Erwanom Bouroullecom ustvari lestenec Gabriel, trajno umetnino, ki osvetljuje glavni vhod palače Versailles. Ta sodobna, a veličastna stvaritev, ki je visoka več kot 12 metrov in vključuje 800 kristalov Swarovski, inovativno osvetljenih s svetlečimi LED diodami, je obenem tehnični podvig kot trajen poklon kristalnim lestencem, ki so skozi zgodovino krasili slovesne prostore palače.

© Studio Bouroullec

Fundacija Swarovski

‘Da bi dosegli trajne spremembe, morate misliti tudi na druge, ne le nase’ – Daniel Swarovski. Fundacija Swarovski je bila ustanovljena za predstavitev filozofije našega ustanovitelja in zgodovinsko zavezanost blagovne znamke filantropiji. Za doseganje pozitivnega družbenega in okoljskega vpliva podpira dobrodelne organizacije in pobude. Poslanstvo Fundacije Swarovski je spodbujati trajnostnega preživljanja skozi izobraževanje za zmanjšanje neenakosti skozi izobraževanje. Osredotoča se na pravičnost, vodo in ustvarjalnost, in sicer skozi tri ključne pobude: Waterschool, Creatives for Our Future in Action Fund.

2017

Hiša Swarovski je v tem prelomnem letu prvič predstavila nakit Swarovski Created Diamonds. Izdelani so iz laboratorijsko gojenih diamantov, ki so v vseh pogledih, razen po izvoru, 100-odstotno enaki naravnim, obenem pa so natančno brušeni in spolirani do popolnosti, kar razkriva njihov bleščeč sijaj. V nakit Swarovski Created Diamonds so vključeni samo najboljši laboratorijsko gojeni diamanti, ki so certificirani s strani inštituta IGI (International Gemological Institute), vrhunsko brušeni ter ocenjeni z D-F (barva) in IF-VS1 (čistost).

2018

V Wattensu v Avstriji se odpre delavnica kristalov 21. stoletja. Swarovski Manufaktur, prostor za navdih, soustvarjanje, rokodelstvo in savoir-faire, spodbuja inovacije z uporabo novih tehnologij in usklajuje vizionarske ustvarjalne postopke.

2019

Hiša Swarovski razvije novo vrsto kristala za oblikovanje šestih vodnjakov na pariških Elizejskih poljanah.Éé Rotirajoče instalacije bratov Bouroullec, ki so sanjski prikaz gibanja in svetlobe, vsebujejo 3060 kristalov.

© Studio Bouroullec

2020

Fundacija Swarovski napove novi program Creatives for Our Future, globalni program mentorstva in podpore, zasnovan v sodelovanju s svetovalcem iz Urada Združenih narodov za partnerstva. Namen programa je prepoznati in navdušiti naslednjo generacijo kreativnih voditeljev na področju trajnosti.

2021

To leto zaznamuje drzna nova ustvarjalna vizija z imenovanjem prve globalne kreativne direktorice. Giovanna Engelbert se hiši Swarovski pridružuje z željo po razvoju globljega vizualnega izraza in ustvarjalnega jezika. Sledi globalna uvedba novega senzoričnega koncepta prodajalne, Instant Wonder, skupaj s sodobno novo estetiko, izraženo v barvah blagovne znamke Swarovski, in poenostavljenim logotipom laboda Swarovski.

Laboratorij ustvarjalcev

Začetek novega programa ustvarjalnih sodelovanj, namenjenega premikanju meja oblikovanja in rokodelstva ter poklonu kristalom Swarovski. Laboratorij ustvarjalcev je naravna evolucija, ki odraža dolgo dediščino avstrijske hiše, njenega vpliva na svet mode, filma, gledališča in glasbe ter njeno zgodovino spodbujanja ustvarjalnosti. Prve blagovne znamke, ki vstopajo v novi Laboratorij ustvarjalcev Swarovski, so Nike, MA®KET, Amina Muaddi, Judith Leiber in FAO Schwarz.

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Build-A-Bear

Družba Build-A-Bear je v Laboratoriju ustvarjalcev Swarovski ustvarila zbirateljski izdelek omejene izdaje, ki je v celoti okrašen s kristali Swarovski.

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Swarovski x Liberal Youth Ministry

Laboratorij ustvarjalcev nadaljuje z raziskovanjem ustvarjalnih možnosti in proslavlja duh umetniškega sodelovanja, ki je del naše kulture že od samega začetka. Mladostni duh in napredna narava hiše Swarovski se povsem ujemata z vizijo blagovne znamke Liberal Youth Ministry (LYM), kjer vsaka kolekcija proslavlja univerzalnost mladosti.

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Stuart Weitzman

Naj se praznovanje začne! Stuart Weitzman vstopa v laboratorij ustvarjalcev Creators Lab, ravno pravi čas za sezono zabav. Salonarji Stuart Power Shine, ki jih odlikuje nova 75-milimetrska peta modela Stuart Power in več kot 6000 kristalov Swarovski, predstavljajo združenje natančnega rokodelstva in ekstravagantnega dekorja. S temi osupljivimi čevlji, ki ujamejo svetlobo z vsakim korakom, boste lahko zasijali v vsej svoji samozavesti.

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Advisory Board Crystals

Ekskluzivno: Zgornji in spodnji deli trenirk ter kape.

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2022

Kristallwelten predstavlja vedno nove Komore čudes. James Turrell, umetnik, ki slovi kot „čarovnik svetlobe“, ustvari projekt Umbra, gibljivo svetlobno in barvno instalacijo, ki nagovarja vse čute.

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2023

Hiša Swarovski vstopi v svet pop kulture, kristali Swarovski pa se razsujejo skozi njeno zgodovino. 2023 zaznamuje še eno izjemno leto, v katerem so v kristalih Swarovski zasijali najbolj kreativni dogodki in zvezdniki.

Razsvetljevanje pop kulture

Doja Cat je na modni reviji Schiaparelli Haute Couture SS23 zablestela s 30.000 škrlatnimi kristali Swarovski, ki jih je na zvezdnico ročno nanesla vizažistka Pat McGrath. Rezultat peturnega postopka je bila osupljiva preobrazba, ki je bila združenje estetske subverzije in čistega glamurja.

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Razsvetljevanje pop kulture

Kristali Swarovski igrajo pomembno vlogo na Beyoncéjini turneji Renaissance World Tour, na kateri razsvetljujejo enkratne kreacije najboljših svetovnih oblikovalcev.

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Razsvetljevanje pop kulture

Harry Styles je na podelitvi Grammyjev občinstvo osupnil v enkratnem kombinezonu EGONLAB, izdelanem iz kristalne mreže Swarovski, ki je vključevala 250.000 kristalov devetih barv. Bleščeč kombinezon, ki so ga pariški mojstri ročno ustvarjali več kot 150 ur, je poudarjal Harryjevo ustvarjalnost, edinstvenost in zvezdniško privlačnost.

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Kolekcija Swarovski Created Diamonds Galaxy

Galaxy je prva kolekcija finega nakita z diamanti Swarovski Created Diamonds, ki jo je oblikovala globalna kreativna direktorica Giovanna Engelbert. Vsak dizajn je izdelan iz laboratorijsko gojenih diamantov, ki imajo certifikat inštituta IGI (International Gemological Institute) in so v vseh pogledih 100-odstotno enaki naravnim diamantom, razen po izvoru.

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Swarovski on Fifth

V novi prodajalni na newyorški Peti aveniji se na dveh razkošnih nadstropjih odkriva svet radostne ekstravagance in kristalnih čudes. Zahvaljujoč paleti prepoznavnih odtenkov hiše v kombinaciji z bogatimi, teksturnimi površinami je prodajalna v New Yorku prava poslastica za čute, v katero se lahko povsem potopite.

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2024

Leto novosti za hišo, med katermi sta imenovanje globalne ambasadorke blagovne znamke, pop ikone Ariane Grande, in premiera modnih slogov Swarovski, ki jih je za Met Gala oblikovala Giovanna Engelbert.

Globalna ambasadorka blagovne znamke

Ariana Grande se predstavi kot nova ambasadorka in predstavnica hiše. Večkrat nagrajena ameriška pevka, tekstopiska in igralka je med najbolje prodajanimi glasbenimi umetniki na svetu.' Ariana Grande, ki slovi po svojih osupljivih nastopih in edinstvenem osebnem slogu, je izrazita zagovornica vključevanja in opolnomočanja. Partnerstvo združuje dve ikoni pop kulture.

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The 2024 Met Gala

For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewelry necklace from the Swarovski Created Diamonds Galaxy Collection.

Show Time

Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejeweled ensembles.

2025

Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. This is our 130th year of breaking the boundaries of creativity and embracing the extraordinary. Swarovski creations are designed to spark joy, bring brilliance in every facet of your life, and wow your individuality.

Ariana Grande X Swarovski

The first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande launches.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.

Vienna Opera Ball

A collaboration spanning nearly 70 years, the union of Swarovski and the Vienna Opera Ball celebrates the beauty, elegance, and rich culture of our shared Austrian heritage.  It is a true legacy of wonder. Each year a new Swarovski Tiara, a virtuoso display of our mastery of light, illuminates the ball. This year the intricate design is inspired by the Swarovski Swan.

The 2025 Met Gala

Swarovski Couture Shines on the Red Carpet

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

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Ocean-Inspired Jewelry

Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.

Wedding Jewelry & Accessories

Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

Commemorate a cherished classic with radiant characters.