Embracing Every Facet
Title:The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.

Get Sporty
For active days when you need an instant style fix, reach for a statement necklace, bracelet, or ring. Casual comfort gets an uplift with full-crystal pieces in sunny hues that match your always-on energy.

Dial Up the Fun
Life is good, and you want to play. Let your untamed imagination find joy at every turn in oversized hoops and candy-like strands of crystal. Now is not the time to hold back.
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Joyful Glamour

Make Your Own Rules
Express your inner confidence with jewelry combinations that embrace maximal style. Lean on green hues to unite the attitude, ambition, and beauty that reflects the true you.
Step into Serenity
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Strength and tranquillity combine in blue-hued pieces
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World of Swarovski
Title:Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

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Pride at Swarovski
Pride is about coming together in love and friendship, teaching tolerance, providing education about LGBTQ+ history, and continuing to move towards equality.

Festival Season
Radiate the energy you feel within with our festival style favorites. Just add crystal and shine on until the sun comes up.

BMW meets Swarovski
The new BWM i7 series lights up the night with Swarovski Crystal headlights.