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Elegance of Africa

As we entered our second year exploring the exuberance and beauty of Africa, we were pleased to invite you to our first SCS virtual event of 2022. First we spoke to the creative mind behind our Elegance of Africa collection, designer Martin Zendron, about how he drew inspiration from the flora and fauna of the African continent. We also heard from the head of Swarovski Waterschool about how your contributions make a difference in global water challenges. 
 

Then we went to the Swarovski Crystal Worlds in Wattens to take a private tour of the Art of Performance exhibit.
SCS members had the opportunity to participate in a Q&A session, as well as a game with the chance to win a gorgeous crystal prize, designed and signed by Martin Zendron. If you missed out on the livestream, here’s a recap of the event — and we hope you can  join us next time. 

African tradition with a modern touch
29 years ago Martin Zendron designed Swarovski’s first African elephant figurine. The Austrian designer has a special relationship with the majestic elephant, a symbol of wisdom that is sacred in many cultures. Decades later Zendron returns to the majestic creature. While the 1993 creation depicted an elephant bull, this year’s collection features three generations of female elephants. The grandmother elephant is named Fayola, a Yoruba name that means “good fortune walks with honor.” Her daughter is named Zena to reflect the friendly and loyal nature of these animals. The youngest elephant, a calf, is Mandisa, a name of Xhosa origin that means sweetness.
The herd, which shines in crystal graphite color, represents the unbreakable family bond that ties elephants together as they roam the African landscape.

Zendron went on to explain the other exquisite items in the Elegance of Africa collection, including a crystal gift for those who spend a minimum amount. The African mask functions as a magnet and pin, and can be used as an accent on a lamp stand or worn in style on a coat lapel.

Sumérgete en el glamur de Hollywood

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Antes de finalizar el evento, los miembros de la SCS pudieron visitar de forma privada y en directo la exposición «The Art of Performance» («El arte de la interpretación»), ubicada en una de las 18 Cámaras de las Maravillas de Swarovski Crystal Worlds. La exposición muestra piezas de la extensa historia de Swarovski con los principales artistas de Hollywood. Swarovski ha adornado algunos de los trajes más emblemáticos de intérpretes y estrellas del pop, desde el vestido de Marilyn Monroe en la fiesta de cumpleaños de John F. Kennedy hasta el vestido de Moschino a modo de lámpara de araña de Katy Perry en la Met Gala 2019.

Esperamos verte la próxima vez. Asegúrate de suscribirte a las actualizaciones de la SCS, así tendrás información de nuestro próximo evento en directo.