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Where Creativity Meets Circularity​
We create and source materials with a more sustainable future in mind, driven by innovation and creativity, without compromising quality or aesthetics. Guided by circular design principles, we craft joyful products to last longer and to be repaired, repurposed, or made again, helping preserve valuable resources as we advance on our sustainability journey. In doing so, we streamline our operations, close loops, and minimize waste across our processes.​
Progress Highlights

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colors.

We source 100% of the brass, gold, palladium, and rhodium used in jewelry production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

Ne dezvoltăm capacitățile de design circular, de la cadru de bază la manual, și le aplicăm în cadrul colecțiilor noastre pentru a învăța, rafina și extinde circularitatea în tot portofoliul nostru.

În 2025, am lansat prima noastră colecție ghidată de circularitate, Chroma Twist, utilizând materiale cu impact redus, stiluri versatile pentru purtare extinsă și caracteristici de design pentru a facilita repararea.

Ne continuăm eforturile de a devia depozitarea la gropile de gunoi a deșeurilor în proporție de 90% la toate unitățile noastre de producție. Până acum, am deviat peste 41% din deșeuri de la groapa de gunoi, iar eforturile continuă.

We converted all paper used in our customer-facing packaging, including shopping bags, to 100% FSC-certified paper.
Explore our Other Areas of Focus

Mitigate Climate Change

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Promote Fairness & Celebrate Individuality

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Our Sustainability Legacy Since 1895
Sustainability and social responsibility has been part of our company ethos since the beginning, from harnessing local hydroelectric power for manufacturing, to having the foresight to establish social support for employees.