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Color Party


Our Lucent family is here to dress up simple looks with a dose of wondrous extra. Inspired by swatches from a color wheel, each piece celebrates the vibrancy of gem colors and the luminosity of full-cut crystal. Whatever your favorite shade, Lucent is your partner in shine.


Monochrome Wonders


From powder pink to icy blues, deep greens and sunshine yellows, our Lucent designs embrace the power of color. Full-cut crystal shapes infused with light create a color saturation like no other, resulting in a mesmerizing set of tools for self-expression. Why not start with our Lucent rings?


Time to Play

Wear your style on your sleeve with our silicone-strap watches in candyland colors. 

How to Style

Instant Mood-Boosters

Reach for Lucent when you want the perfect color injection to match your mood. Designed as bold individual style staples, these pieces can also be mixed-and-matched to accessorize any look, from youthful and fun to chic and glam. Try our Lucent bangles and go from there. 

World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.


Pride at Swarovski

Pride is about coming together in love and friendship, teaching tolerance, providing education about LGBTQ+ history, and continuing to move towards equality. 


Festival Season

Radiate the energy you feel within with our festival style favorites. Just add crystal and shine on until the sun comes up. 

BMW meets Swarovski

The new BWM i7 series lights up the night with Swarovski Crystal headlights.