Discover the timeline of Swarovski, from the birth of Austrian House through key milestones, and discover the House’s rich heritage across the worlds of fashion, jewellery and pop culture.
1895
Daniel Swarovski invents a machine that is capable of cutting crystals with a precision that has never before been possible.
1900
Daniel draws a sequence of diagrams - Article 1 to Article 6 - that come to define a lexicon of crystal cuts. Daniel takes this lexicon to Wattens in Austria, Swarovski’s country of origin, and they become the first crystals put into production. Article 7 to Article 12 make up his second lexicon of original crystal cuts.
Article 1-6, and Article 7-12.
1950s
Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colours of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.
1970s
A factory technician in Wattens glues spare chandelier parts together to create a crystallised mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.
1980
Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995
Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.
The Giant
André Heller’s thematic centrepiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Centre Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures 3 metres in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 1,000 centimeters in height, weighs over a tonne, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
Title:
Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 metres high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallised chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
Title:
‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organisations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-ÉÉlysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future programme, a global mentorship and grant programme designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colours, and a streamlined Swarovski Swan logo.
Creators Lab
A new programme of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theatre and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear has entered the Swarovski Creators Lab to create a limited edition collectible fully adorned with Swarovski Crystals.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and colour installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colours. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewellery collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Auf zwei luxuriösen Etagen entfaltet sich in einem neuen Flagshipstore an der New Yorker Fifth Avenue eine Welt voller funkelnder Extravaganz und Kristallzauber. Eine Palette der charakteristischen Farben des Hauses, kombiniert mit opulenten, strukturierten Oberflächen, macht das New Yorker Flagship-Store zu einem sinnlichen Erlebnis voller immersiver Momente.
2024
Ein Jahr der Premieren für das Haus, darunter die Ernennung einer globalen Markenbotschafterin, der Pop-Ikone Ariana Grande, und die Präsentation von Swarovski Couture-Looks, entworfen von Giovanna Engelbert, bei der Met Gala.
Globale Markenbotschafterin
Ariana Grande wird als neue Botschafterin und Gesicht des Hauses Swarovski bekannt gegeben. Die mehrfach preisgekrönte amerikanische Sängerin, Songwriterin und Schauspielerin gehört zu den Weltstars'Zu den meistverkauften Musikkünstlern. Ariana Grande, bekannt für ihre atemberaubenden Performances und ihren einzigartigen Stil, setzt sich kraftvoll für Inklusion und Selbstbestimmung ein. Diese Partnerschaft vereint zwei Ikonen der Popkultur.
Die Met Gala 2024
Zum ersten Mal werden Swarovski Couture-Looks bei der Met Gala präsentiert. Freunde des Hauses, Karlie Kloss, Imaan Hammam und Anok Yai, erstrahlen in Ensembles, die von Global Creative Director Giovanna Engelbert entworfen wurden. Zum Dresscode „The Garden of Time“ verwandelt sich Giovanna in die Natur, Karlie in eine Blume, Imaan in die Sonne und Anok wird zum Wasser in einem Catsuit, kombiniert mit einer High Jewelry Kette aus der Swarovski Created Diamonds Galaxy Collection.
Czas na show
Jean Paul Gaultier i Swarovski współpracują przy spektaklu Falling | In Love, magicznym wielkim show w Friedrichstadt-Palast w Berlinie. Berliński spektakl rozświetla 100 milionów kryształów Swarovskiego, podkreślając niezwykłą eksplozję barw zaaranżowaną przez słynnego paryskiego projektanta. Hipnotyzujący urok kryształów ujawnia się na największej scenie teatralnej świata, gdzie krystaliczne ogrody pełne flory i fauny tworzą mieniące się tło dla tęczowej gamy wysadzanych klejnotami strojów.
2025
Zrodzona w Austrii dzięki genialnej wizji naszego założyciela, Daniela Swarovskiego, firma Swarovski rozświetla świat od 1895 roku. W tym roku obchodzimy 130. rocznicę przekraczania granic kreatywności i sięgania po niezwykłość. Kreacje Swarovskiego mają na celu rozbudzać radość, dodawać blasku każdej chwili Twojego życia i podkreślać Twoją indywidualność.
Ariana Grande x Swarovski
Rozpoczyna się pierwsza twórcza współpraca z globalną ambasadorką marki i twarzą Swarovski, Arianą Grande.
Stworzona wspólnie z ikoną popu i globalną dyrektor kreatywną Giovanną Engelbert, kolekcja Ariana Grande x Swarovski to celebracja radości wyrażania siebie, inspirowana głęboką miłością do muzyki, co znajduje odzwierciedlenie w motywach nut i serc.
Stworzona wspólnie z ikoną popu i globalną dyrektor kreatywną Giovanną Engelbert, kolekcja Ariana Grande x Swarovski to celebracja radości wyrażania siebie, inspirowana głęboką miłością do muzyki, co znajduje odzwierciedlenie w motywach nut i serc.
Bal Operowy w Wiedniu
Współpraca trwająca prawie 70 lat, połączenie Swarovskiego i Balu Operowego w Wiedniu, celebruje piękno, elegancję i bogatą kulturę naszego wspólnego austriackiego dziedzictwa. To prawdziwe dziedzictwo zachwytu. Każdego roku nowa tiara Swarovskiego, wirtuozerski pokaz naszego mistrzostwa światła, rozświetla bal. W tym roku misterny projekt jest inspirowany Łabędziem Swarovskiego.
130 lat radości
Z okazji 130. rocznicy Swarovski zaprasza do odkrywania wielowymiarowości marki poprzez wyjątkowy program wydarzeń i limitowane kolekcje. Zakorzeniony w bogatym dziedzictwie i wizji naszego założyciela, Daniela Swarovskiego, Dom Swarovski kontynuuje dążenie do innowacji w dziedzinie kryształu, rozpoczynając nowy rozdział wielowymiarową celebracją światła, koloru i radości.
Świat marki Swarovski
Biżuteria inspirowana oceanem
Title:Nasze nowe rodziny biżuterii to piękne dzieła sztuki wykonane z pereł Swarovski Crystal Pearls oraz kryształów Swarovski w bogatej palecie niebieskich i zielonych odcieni.
Biżuteria weselna i akcesoria
Title:Zakochaj się w pięknych wzorach skąpanych w olśniewającym blasku kryształów. Od subtelnej gry świateł po pełną elegancję – mamy dodatki, które dopełnią każdą ślubną stylizację, a każdy z nich zasługuje na miejsce na Twojej liście ślubnych akcesoriów.
Król Lew Disney x Swarovski
Title:Uwielbiane, klasyczne postacie w kryształowej odsłonie.