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Our Ingredient Branding Program enables our clients to enter the world of Swarovski – a world of wonder with our wide assortment of shapes, extensive range of sizes, and mesmerizing colors of crystals. We are proud to offer creative talents the ability to reshape reality using flawless, precision-engineered stones, alongside advanced applications, and techniques, as well as supporting our Ingredient Branding partners with unrivalled craftspeople and experts. Our key message: “Crystals by Swarovski – consciously crafted” places the focus firmly on our core product – our unparalleled, high-quality crystals – while embracing our proud tradition and heritage. For us, “consciously crafted” delivers a dual message, highlighting not only the intent, care and longstanding craftsmanship taken in creating our mesmerizing crystals, but also in the production processes and the materials that pay attention to sustainability and environmentally minded process and methods.

Quality & Safety

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We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products.
We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright,  and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

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We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.

Innovation

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We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.
Compliance & Safety initiatives

ADVANCED CRYSTALS AND BEYOND

Setting new standards, our innovative lead-free, cadmium-free*, chrome IV-free, and arsenic-free crystals formula** allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)
**No intentionally added lead, lead content 40ppm or lower. No intentionally added cadmium, cadmium content 40ppm or lower. No intentionally added chrome VI, chrome VI
content 100ppm or lower. No intentionally added arsenic.

CERTIFICATIONS

We have always championed fairness and sustainability, giving our partners complete confidence in the integrity of every creation. Every one of our crystals reflects our commitment to quality, ethical standards, and environmental responsibility. 
We guarantee: OEKO-TEX® Standard 100 certification for direct skin contact* and ISO 9001, ISO 14001, ISO 45001, ISO 50001 and SMETA certifications at our Wattens, Austria headquarters

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.
Initiatives with sustainability in mind

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirconia made with renewable energy

Since 2023, we have been offering carbon-reduced Swarovski Zirconia, created using renewable electricity for the most energy-intensive stage of processing. As a result, 77% of the electricity used for the production of our Swarovski Zirconia comes from renewable sources. This requirement cuts cradle-to-gate carbon emissions by at least 55% compared to zirconia produced without renewable energy.

Applicazioni

Applications

Il know-how di Swarovski va ben oltre i cristalli tagliati con precisione, esplorando anche i metodi che rendono possibili gli incredibili pezzi. Cucito, Hotfix, infilatura, fusione e incollaggio sono solo alcune delle tecniche utilizzate per creare creazioni squisite ed espressive.

I nostri distributori più fidati

La nostra rete di Authorized Distribution Partner offre un’ampia selezione di componenti Swarovski di alta qualità e possiede una conoscenza approfondita dei nostri prodotti e del brand. Si tratta di partner fidati autorizzati a presentare e distribuire componenti esclusivi Swarovski.

Informazioni generali su ReCreatedTM

*Calcoli basati sull’analisi del ciclo di vita (LCA) del vetro cristallo in conformità alle norme ISO. Il calcolo confronta il vetro cristallo con il 100% di materia prima con il vetro cristallo con il 50% di vetro rotto/50% di materia prima. L’LCA è “dalla culla alla tomba” (cancello della fabbrica, nessuna distribuzione). La minima percentuale di vetro rotto è del 50%. Ciò si traduce in un minore (minimo) impatto ambientale pari al 34%. L’impronta ambientale tiene conto di tutti i 16 indicatori ambientali della norma ISO 14040.

** “Risorse naturali”, più nello specifico “uso/esaurimento delle risorse (minerali e metalli)”, è
uno dei 16 indicatori ambientali dell’analisi LCA del vetro cristallo conforme alla norma ISO. Questo indicatore
ha il maggiore impatto (tra tutti i 16 indicatori), poiché sostituiamo la materia prima vergine con il vetro rotto
(derivato).