Our First Collection Made with Circularity in Mind
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The Chroma Twist collection is made with circularity in mind. It uses lower impact materials, offers versatile styling options for longer wear and has innovative design features for easier repair. The Chroma Twist jewellery pieces feature at least 50% Swarovski ReCreated™ Crystals, at least 90% recycled metal, and are designed to switch colour and style to increase longevity of wear.
This collection forms part of our continuous journey to circularity.
This collection forms part of our continuous journey to circularity.
Circularity with a Twist
The circular economy aims to reduce waste and pollution, keep materials in use and extend the life of items through a more sustainable production model. With circularity in mind, we have devised the Swarovski Circular Design Framework, which draws on 130 years of groundbreaking savoir-faire to create eye-catching jewellery that’s kinder to our planet and made to last. The result is the new Chroma Twist collection, and its launch marks a major milestone on our journey towards sustainability.
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Collaboration for Change
We are proud to have partnered with the Centre for Sustainable Fashion (CSF), a leading Research Centre at the University of the Arts London, to support us in creating our Circular Design Framework for jewellery and to enhance the sustainability and circularity of our products.
The Circular Design Framework pushes us to look at key principles of circularity, such as using more sustainable materials (recycled or low impact), considering the versatility of a piece of jewellery to ensure longer wear, and promoting repair rather than replacement, to reduce the overall environmental impact of each product.
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ReCreated™ Crystals
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Our most sustainable crystals to date, Swarovski ReCreated™ Crystals are made from glass breakages, which occur during the manufacturing process. The fragments are remelted to form crystals in new colours. This method uses at least 40% fewer natural resources compared to our standard crystals.
Crafting a More Brilliant Future
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Since 1895, acting responsibly has been an integral part of Swarovski’s values. Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide the House today.