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On a Journey

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We are committed to constantly improving the sustainability credentials of our products by throwing out the ‘take, make, waste’ approach to business and replacing it with circular models and processes. To guide our journey, we use life-cycle assessments (LCAs), which are science-based tools for quantifying the environmental impact of a product throughout its life. We measure our progress against a set of principles to ensure we are making responsible and impactful changes.

Our roadmap towards sustainable products is based on four pillars: Materials and Ingredients, Manufacturing, Sustainable Design, and Circular Business Models. We are proud to be launching new products that showcase our progress, including designs that are made with responsibly sourced and recycled raw materials.

About Carbon-Reduced Zirconia

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Even though our products are created with great care and with sustainability in mind, the process involved can be energy intensive.  That is why, since 2023, we have been sourcing carbon-reduced Swarovski Zirconia, crafted using renewable electricity during the most energy-demanding stage of production. This reduces cradle-to-gate carbon emissions by at least 55%, without compromising on quality, brilliance, or durability.

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Reignited Crystals

Whilst we do our best when we create our products, we sometimes end up with more crystal than we need. These crystals are a precious resource that we don’t want to go to waste. That’s why we hold on to any unused crystals for as long as possible and we are committed to reigniting them in their intended state, without compromising on quality. Our reignited crystals program gives these precious crystals another chance to be adored.

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Metales reciclados

Los metales reciclados proceden de metales usados reprocesados que crean un nuevo material sin afectar a su calidad. Este proceso es mucho más beneficioso para el medioambiente, ya que reutiliza recursos preciosos en lugar de utilizar materia prima y se reducen las emisiones de Co2, ya que se necesita menos energía para refundir metales que para extraerlos. Nuestro objetivo para 2030 es que todos nuestros metales provengan de recursos reciclados y gestionados responsablemente.

Sostenibilidad

Actuar de forma responsable está arraigado en nuestros valores desde 1895