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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colours, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewellery and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months. Please click the link below to find out the dates for these temporary closures.

Colour has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

Kristallwelten Store WIEN

„IN LOVE WITH TOMORROW“

Inspiriert von den vier Elementen hat die Lichtkünstlerin Susanne Rottenbacher unseren Wiener Store mit einer Installation aufgewertet, die das Zusammenspiel zwischen Licht und Kristallen zelebriert und zugleich das Gleichgewicht der Natur erforscht.

Mit „IN LOVE WITH TOMORROW“ werden wichtige Gespräche über die Zukunft angeregt und die Grenzen unserer Umgebung in vier Werken beleuchtet. Jedes Stück wurde aus LED-Lichtröhren und 2,5 Millionen Kristallen gefertigt, die in leuchtendem Monochrom erstrahlen.

Universul Swarovski

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Iluminând numeroasele fațete ale Swarovski, de la moștenire la stil de viață și nu numai.

Expresii ale magiei

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Faceți cunoștință cu expresia frapantă din punct de vedere artistic a extravaganței vesele, în care cristalele strălucitoare prind viață în portrete extravagante, care incită curiozitatea. 

Matrix

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Ilustrând savoir-faire-ul și măiestria execuției, fascinanta noastră familie Matrix combină tăieturi clasice cu culori vibrante pentru a crea piese esențiale care inspiră și impresionează. 

Pe covorul roșu

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Cu un savoir-faire rafinat, creativitate de neegalat și spirit de extravaganță veselă, Swarovski a devenit sinonim cu stilul covorului roșu.