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An Expanse of Imagination

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Experience the wonders of crystal in this galaxy of limitless possibilities.

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Eye-Opening Sparks

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Feel the alchemy of progress? Travel with Adwoa and Gwen as they explore the purity and precision of Swarovski crystal in a laboratory inspired by the high tech Manufaktur at our home in Wattens, and the engineering prowess ingrained in the first drawings of Daniel Swarovski. 

Sweet Treats

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Turning dreams from nothing, the fun continues in a metaphorical candy store packed with an explosion of colors that delight the senses. Vibrant and moreish, glamour like this transcends gender, race, and age. The future of self-expression starts here.

Imagination Unleashed

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Next we are transported into the Chess Room, packed with subtle references to Swarovski's Austrian heritage. Here, we watch the child within us all – curious, playful and an architect of beauty – as she inspects our precious figurines.

 「Wonderlab 是科學與魔法交會之地,是誇張與優雅碰撞之處。當受邀進入我們Swarovski 的新世界時,每個人都應該體驗到這種奇妙的感覺。」

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創意總監 Giovanna Engelbert

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