Avusturya Evi'nin doğuşundan önemli dönüm noktalarına kadar Swarovski'nin tarihçesini keşfederek moda, mücevher ve pop kültürü dünyasının zengin mirasını barındıran Ev’i tanıyın.
1895
Daniel Swarovski, kristalleri daha önce mümkün olmayan bir hassasiyetle kesebilen bir makine icat etti.
1900
Daniel, Madde 1’den Madde 6’ya kadar çizdiği şemalarla kristal kesimlerinin sözlüğünü oluşturdu. Daniel, bu sözlüğü Swarovski'nin menşe ülkesi Avusturya'daki Wattens'e götürdü ve bunlar üretime geçirilen ilk kristaller oldu. Madde 7'den Madde 12'ye kadar olanlar, onun orijinal kristal kesimlerinin ikinci sözlüğünü oluşturdu.
Madde 1-6 ve Madde 7-12.
1950s
Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.
1970s
A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.
1980
Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995
Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.
The Giant
André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
Title:
Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
Title:
‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organizations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-Élysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future program, a global mentorship and grant program designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colors, and a streamlined Swarovski Swan logo.
Creators Lab
A new program of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theater and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
Ein Jahr der Premieren für das Haus, darunter die Ernennung einer globalen Markenbotschafterin, der Pop-Ikone Ariana Grande, und die Präsentation von Swarovski Couture-Looks, entworfen von Giovanna Engelbert, bei der Met Gala.
Globale Markenbotschafterin
Ariana Grande wird als neue Botschafterin und Gesicht des Hauses Swarovski bekannt gegeben. Die mehrfach preisgekrönte amerikanische Sängerin, Songwriterin und Schauspielerin gehört zu den Weltstars'Zu den meistverkauften Musikkünstlern. Ariana Grande, bekannt für ihre atemberaubenden Performances und ihren einzigartigen Stil, setzt sich kraftvoll für Inklusion und Selbstbestimmung ein. Diese Partnerschaft vereint zwei Ikonen der Popkultur.
Met Gala 2024
Poprvé v historii jsou modely Swarovski Haute Couture představeny na Met Gala. Přátelé značky Swarovski, Karlie Kloss, Imaan Hammam a Anok Yai září v outfitech navržených globální kreativní ředitelkou Giovannou Engelbert. Pro dress code „Zahrada času“ se Giovanna proměnila v Přírodu, Karlie v Květinu, Imaan v Slunce a Anok se stala Vodou v kombinéze doplněné náhrdelníkem z kolekce Swarovski Created Diamonds Galaxy.
Show Time
Jean Paul Gaultier a Swarovski spolupracují na Falling In Love, magické Grand Show v berlínském Friedrichstadt-Palast. Berlínskou show rozzáří 100 milionů krystalů Swarovski a osvětlí mimořádnou explozi barev vytvořenou slavným pařížským návrhářem. Hypnotická přitažlivost krystalů se uvolňuje na největší divadelní scéně světa s křišťálovými zahradami plnými flóry a fauny, které tvoří třpytivou kulisu pro duhu šperky zdobených souborů.
2025
Zrozena v Rakousku pod geniální vizí našeho zakladatele Daniela Swarovského, společnost Swarovski rozjasňuje svět již od roku 1895. Již 130 let posouváme hranice kreativity a oslavujeme výjimečnost. Křišťálové výtvory Swarovski rozzáří váš život třpytem a podtrhnou vaši jedinečnost.
Ariana Grande X Swarovski
První kreativní spolupráce s globální ambasadorkou značky a tváří značky Arianou Grande začíná.
Kolekce Ariana Grande x Swarovski, vytvořená ve spolupráci s popovou ikonou a globální kreativní ředitelkou Giovannou Engelbert, oslavuje radost ze sebevyjádření a je inspirována hlubokou láskou k hudbě, která prosvítá motivy not a srdcí.
Kolekce Ariana Grande x Swarovski, vytvořená ve spolupráci s popovou ikonou a globální kreativní ředitelkou Giovannou Engelbert, oslavuje radost ze sebevyjádření a je inspirována hlubokou láskou k hudbě, která prosvítá motivy not a srdcí.
Ples ve Vídeňské státní opeře
Spolupráce trvající téměř 70 let, spojení Swarovski a Plesu ve Vídeňské státní opeře, oslavuje krásu, eleganci a bohatou kulturu našeho společného rakouského dědictví. Je to skutečné dědictví zázraků. Každý rok novou tiáru Swarovski, virtuózní ukázku našeho mistrovství světla, rozzáří ples. Letošní propracovaný design je inspirován labutí Swarovski.
130 let radosti
Swarovski si u příležitosti svého 130. výročí připomíná mnohočetné aspekty své existence a zve k oslavám prostřednictvím programu jedinečných akcí a limitovaných edic. S hlubokými kořeny v bohatém dědictví a vizi našeho zakladatele Daniela Swarovského pokračuje společnost Swarovski v inovacích v oblasti křišťálu a vstupuje do své další kapitoly s mnohorozměrnou oslavou světla, barev a radosti.
Svět Swarovski
Zářivé podoby značky Swarovski, od tradičního až po každodenní styl.
Šperky inspirované oceánem
Title:Naše nové řady šperků jsou nádherná umělecká díla s perlami Swarovski Crystal Pearls a paletou modrých a zelených křišťálů Swarovski.
Podzimní trendy v oblasti šperků a podzimní barevné palety
Title:
Spadané listí a klasické podzimní barvy tvoří základní paletu. Poznejte teplý, jemný a tmavý podzim pro stylizaci šperků, které podtrhnou vaši individualitu.
Příběh Swarovski
Title:
Značka Swarovski vznikla v roce 1895, kdy Daniel Swarovski vytvořil průkopnický stroj na broušení krystalů, redefinující luxus a inovace.