130 Years of Joy
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Making the world shine bright since 1895
A Symbol of Celebration
In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.
Infinite Creativity
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In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.
Swarovski Osaka
A new world of wonder in Japan, Swarovski Osaka combines futuristic design elements with luminous energy. Three luxurious floors in a palette of our House colours boast highlights that range from a curated edit of our Swarovski Created Diamonds collections to a Heritage Corner, which takes visitors on an immersive journey through our 130-year history.
The Vienna Collection
Designed by Global Creative Director Giovanna Engelbert, The Vienna Collection crystallises 130 years of joy, infinite savoir-faire, and creativity. Inspired by the Swarovski Swan’s singular majesty and debuted at the Met Gala 2025, the collection honours tradition while capturing the mood of the moment. Architectural feather-like forms appear to defy gravity in designs that are grounded in grace and elegance.
World of Swarovski
Wedding Jewellery and Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney’s The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.