Inside Swarovski
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
A Symbol of Celebration
In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.
Highlights
About Swarovski
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The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.
Swarovski Created Diamonds
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Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.
Swarovski Crystal Society
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Join the SCS (Swarovski Crystal Society) as a new member and enjoy from privileged access to unique crystal benefits including exclusive products and gifts, insider information and brilliant experiences.
Swarovski Kristallwelten
Swarovski Kristallwelten 於 1995 年開幕，為慶祝公司成立的一百週年。多媒體藝術家 André Heller 所設計的一處獨特又具魔幻感的景點。這處深受喜愛的景點，已為來自世界各地的超過 1500 萬遊客帶來了神奇的體驗。訪客對水晶的千姿百態感到驚喜、觸動、甚至可能因此受到轉變。
激發創新力量
Swarovski 的世界
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Spotlight
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Discover the latest news, events, and highlights in the world of crystal.
Style Stories
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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture.