JOY: The Swarovski Musical
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Global Brand Ambassador Ariana Grande steps into the spotlight of a modern musical debut for the holidays. Join our leading lady in Swarovski’s 2026 grand finale: a series of acts that blur the line between drama, glamour, and action.
Co-starring our Millenia, Una, Mesmera, and Vienna collections, it’s time to take center stage.
Spotlight: Millenia
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Embrace your inner star with stage-ready Millenia jewelry. An icon that always hits its mark, this family showcases the timeless beauty of full cut crystals in bold silhouettes that will be admired from every seat in the house.
Enter Una Angelic
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Applause for dazzling light plays. Una Angelic has attracted a legion of loyal fans thanks to its crowd-pleasing silhouettes featuring radiant central stones surrounded by a halo of pavé crystals.
Mesmera En Pointe
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Mesmerizing beauty and enduring elegance shine as Ariana Grande embodies the poise of a prima ballerina. As glamorous as any rising star, Mesmera jewelry unites a cast of mixed cut crystals with classic silhouettes in exquisite harmony.
Mixed cuts meet holiday magic in the Mesmera Y necklace.
Vienna Delivers Front Row Radiance
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If you please: a moment for the Vienna collection. Take a seat beside Ariana and celebrate the holidays with theater, JOY, and layers of Vienna jewelry. Each intricately crafted featherlike form adds instant star quality to seasonal styling.
Shine bright in the artfully crafted Vienna necklace, inspired by the feathers of the Swarovski Swan.
Take a Bow
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Joyful, radiant, and effortlessly extravagant, this season sees crystallized jewelry step off the stage to add wonder to your holiday wardrobe. Perfectly choreographed combinations of pieces from our signature Millenia, Vienna, Mesmera, and Una families form visually arresting looks that will inspire applause year-round.
YOU are the moment
Let Your Inner Star Shine
No more waiting in the wings, this season is all about embracing main character energy. Take inspiration from the night sky by contrasting dark silhouettes with layers of light-filled crystals and a pair of crystallized sunglasses to enter your leading lady era.
Deck the Halls
Decorațiuni de sărbători
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Îmbunătățiți aranjamentele sezoniere cu delicii cristalizate. Figurine de turtă dulce, elfii lui Moș Crăciun și un om de zăpadă pot crea împreună o scenă fermecătoare.
Ornamente din Ediția anuală
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Inspirată de un fulg de nea geometric și strălucind cu cele 192 de fațete ale sale, Ediția anuală 2026 a Ornamentului nostru este demnă de un rol principal în decorul sezonului festiv.
Ornamente suspendate
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Creați un pom de Crăciun strălucitor, cu ornamente suspendate pudrate cu zăpadă proaspăt căzută. Fiecare glob și fiecare clopoțel poartă câte un strop din magia sărbătorilor.