Swarovski Milestones

Discover the timeline of Swarovski, from the birth of Austrian House through key milestones, and discover the House’s rich heritage across the world’s of fashion, jewelry and pop culture.

1895

Daniel Swarovski invents a machine that is capable of cutting crystals with a precision that has never before been possible.

1900

Daniel draws a sequence of diagrams - Article 1 to Article 6 - that come to define a lexicon of crystal cuts. Daniel takes this lexicon to Wattens in Austria, Swarovski’s country of origin, and they become the first crystals put into production. Article 7 to Article 12 make up his second lexicon of original crystal cuts.

Article 1-6, and Article 7-12.

1950s

Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.

1970s

A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.

1980

Swarovski inicia una relación duradera con el Palacio de Versalles, recreando el monumental candelabro de cristal para iluminar la Cámara del Rey Sol. La pieza tiene una estética distintiva del siglo XVII: cuenta con innovadoras velas LED de cristal, que reproducen a la perfección una llama tradicional, lo que aporta un ambiente único a los apartamentos reales.

1989

En 1989, Swarovski lanza una gama de alta costura llamada Daniel Swarovski Paris Collection, que toma su nombre del fundador de la casa. La exquisita colección incorpora cristales y solo incluye piezas limitadas.

1995

Swarovski Crystal Worlds, Kristallwelten, abre sus puertas en Wattens, Austria, para celebrar el centenario de la marca. El artista multimedia André Heller diseñó un lugar único y mágico que atrae a millones de visitantes de todo el mundo. Se rinde homenaje a los cristales en todas sus facetas transformadoras y, cada año, múltiples colaboraciones con artistas, especialmente en la Cámara de las Maravillas, continúan ampliando los límites de la creatividad.

The Giant

André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.

Swarovski Kristallwelten

2004

Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.

2007

The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.

2013

Gabriel Chandelier

Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.

© Studio Bouroullec

La Fundación Swarovski

“Para lograr un cambio duradero, debes pensar no solo en ti mismo, sino también en los demás”, afirmó Daniel Swarovski. La fundación Swarovski se creó para centrar la atención en la filosofía de nuestro fundador y el compromiso histórico de la marca con la filantropía. Apoya a organizaciones e iniciativas benéficas para lograr un impacto social y medioambiental positivo. La misión de la Fundación Swarovski es promover medios de vida sostenibles a través de la educación para reducir la desigualdad. Se centra en la renta variable, el agua y la creatividad, y hay tres iniciativas clave: Waterschool, Creatives for Our Future y Action Fund.

2017

Swarovski presentó por primera vez los Swarovski Created Diamonds en este año tan importante. Están elaborados con diamantes creados en laboratorio que son idénticos a los diamantes extraídos en todos los sentidos excepto en el origen, tallados con precisión y pulidos a la perfección para revelar el máximo brillo. Solo los mejores diamantes creados en laboratorio se usan en las joyas Swarovski Created Diamonds: cuentan con el certificado del Instituto Gemológico Internacional (IGI), que garantiza que sean de color D-F, con pureza IF-VS1 y con una talla excelente.

2018

Se inaugura un taller de cristal del siglo XXI en Wattens, Austria. Swarovski Manufaktur es un espacio para la inspiración, la creación conjunta, la artesanía y el savoir-faire que estimula la innovación mediante el uso de nuevas tecnologías y la alineación de procesos creativos visionarios.

2019

Swarovski desarrolla un nuevo tipo de cristal para crear seis fuentes en los Campos Elíseos de París. Las instalaciones giratorias de los hermanos Bouroullec cuentan con 3060 cristales en una obra de ensueño de movimiento y luz.

© Studio Bouroullec

2020

La Fundación Swarovski anuncia su nuevo programa Creatives for Our Future, un programa global de mentoría y subvenciones diseñado con un asesor de la Oficina de las Naciones Unidas para las Asociaciones con el fin de identificar y acelerar la próxima generación de líderes creativos en sostenibilidad.

2021

Este año marca una nueva visión creativa con el nombramiento de la primera directora creativa global de la Maison. Giovanna Engelbert se une para desarrollar una expresión visual y un lenguaje creativo más profundos para Swarovski. A eso le sigue el lanzamiento global de un nuevo concepto de tienda sensorial, Instant Wonder, junto con una nueva estética moderna expresada en los colores de la marca Swarovski, y un logotipo simplificado del cisne de Swarovski.

Creators Lab

Se lanza un nuevo programa de colaboraciones creativas para traspasar los límites del diseño y la técnica artesanal y rendir homenaje a los cristales de Swarovski. Creators Lab es una evolución natural que refleja el largo legado de influencia de la casa austriaca en materia de moda, cine, teatro y música, y su historia creativa. Las primeras marcas en entrar en el nuevo Swarovski Creators Lab son Nike, MA®KET, Amina Muaddi, Judith Leiber y FAO Schwarz.

Build-A-Bear

Build-A-Bear ha llegado al Swarovski Creators Lab para crear piezas coleccionables de edición limitada adornadas con cristales Swarovski.

Swarovski x Liberal Youth Ministry

Creators Lab continúa explorando posibilidades creativas y celebrando el espíritu del arte colaborativo que ha formado parte de nuestra cultura desde el principio. El espíritu juvenil y la naturaleza progresiva de Swarovski son la combinación perfecta para el Liberal Youth Ministry (LYM), donde cada colección es una oda a la universalidad de la juventud.

Stuart Weitzman

Stuart Weitzman se ha asociado con el Creators Lab justo a tiempo para las fiestas de fin de año. El zapato de salón Stuart Power Shine combina una técnica artesanal precisa, que incluye el nuevo tacón Stuart Power de 75 mm, con más de 6000 cristales Swarovski. Diseñado para captar la luz con cada paso, este espectacular zapato te invita a caminar con la cabeza alta y dejar que tu confianza brille.

Advisory Board Crystals

Exclusive: Sweatshirts, Sweatpants, and Hats.

2022

New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.

2023

Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.

Illuminating Pop Culture

Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.

Illuminating Pop Culture

Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.

Illuminating Pop Culture

Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.

Swarovski Created Diamonds Galaxy Collection

Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.

Swarovski on Fifth

Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.

2024

A year of firsts for the House including the appointment of a Global Brand Ambassador, pop icon Ariana Grande, and debuting Swarovski couture looks designed by Giovanna Engelbert at the Met Gala.

Global Brand Ambassador

Ariana Grande is announced as new ambassador and face of the House. The multi award-winning American singer, songwriter and actress is among the world's best-selling music artists. Celebrated for her breathtaking performances and unique personal style, Ariana Grande is a powerful advocate for inclusivity and empowerment. The partnership unites two icons of pop culture.

The 2024 Met Gala

For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewelry necklace from the Swarovski Created Diamonds Galaxy Collection.

Show Time

Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejeweled ensembles.

2025

Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. This is our 130th year of breaking the boundaries of creativity and embracing the extraordinary. Swarovski creations are designed to spark joy, bring brilliance in every facet of your life, and wow your individuality.

Ariana Grande X Swarovski

The first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande launches.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.

Vienna Opera Ball

A collaboration spanning nearly 70 years, the union of Swarovski and the Vienna Opera Ball celebrates the beauty, elegance, and rich culture of our shared Austrian heritage.  It is a true legacy of wonder. Each year a new Swarovski Tiara, a virtuoso display of our mastery of light, illuminates the ball. This year the intricate design is inspired by the Swarovski Swan.

The 2025 Met Gala

Swarovski Couture Shines on the Red Carpet

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Explore all

Ocean-Inspired Jewelry

Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.

Wedding Jewelry & Accessories

Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

Commemorate a cherished classic with radiant characters.