

Daniel Swarovski innove aussi dans ses pratiques commerciales, établissant des principes équitables envers les communautés et l’environnement, valeurs qui nous guident encore aujourd’hui. Il sait que l’eau est cruciale pour Swarovski et doit être traitée comme une ressource précieuse. Aujourd’hui plus que jamais, nous comprenons le rôle de l’eau comme source de toute vie. Pour honorer cet héritage, le programme Swarovski Waterschool naît en Autriche en 2000 et devient une initiative mondiale dans les bassins des grands fleuves. Ce programme assure l’accès à l’eau potable dans les écoles du monde et sensibilise les communautés sur l’assainissement, l’hygiène et la conservation de l’eau. Swarovski Waterschool forme les enfants pour qu’ils deviennent ambassadeurs de l’eau en leur donnant les outils pour répondre aux défis locaux.

Edelweiss logo
Title:1899
Subtitle:
Edelweiss logo
Title:1980
Subtitle:
Swan logo
Title:1989
Subtitle:Ever-evolving, Swarovski introduces a new logo - moving from a precious flower to an elegant bird, the Swan, inspired by Viennese artist Gustav Klimt and symbolic of the purity and elegance of crystal.

Swan Octagon
Title:2021
Subtitle:At Swarovski, we believe in transparency and the importance of being aware of history.
An Austrian economic historian was commissioned by the Swarovski family to write a book about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The family guaranteed the historian complete autonomy in his research, ensuring that his work was conducted without any influence or limitations. To aid in his investigation, the family provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz anders kommen….”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our actions today are a force for good and drive positive change. Swarovski proudly and firmly stands for peace and humanity. Our mission is to make the world shine bright, which includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at corporate.communications@swarovski.com
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.