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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

A Love That Shines

This Mother's Day we're celebrating the wisdom of moms. Sometimes inspiring, sometimes infuriating, and often funny, their love knows no end. Spoil them with the Millenia family for everlasting elegance.
Behind The Scenes at Swarovski

The Art of Performance

Enjoy a dazzling exhibition of iconic costumes at Swarovski Kristallwelten.

The Jewelry Style Guide

We work it one way, you work it your way. Be your boldest self and embrace a new world of wonder in crystal and color. Your journey starts here.

Festival Season


Radiate the energy you feel within with our festival style favorites. Just add crystal and shine on until the sun comes up.

Creators Lab

What do we mean when we say Creators Lab? We mean a portal into a world brimming with crystals. From shoes to accessories to collectible items, the time for crystallized everything is now