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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

130 Years of Joy

In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.
Highlights

Swarovski Café at Cracco Portofino

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Illuminating the Italian Riviera

Met Gala 2025

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Swarovski Couture Shines on the Red Carpet

Milan Design Week 2025

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A Celebration of Craftsmanship
Masters of Light

From Vienna to Shanghai

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An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai ​is the first exploration of the heritage and revolutionary spirit of one of the​ oldest European luxury brands.​

From Vienna to Milan

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An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.

From Vienna to Seoul

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Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.

From Vienna to Hollywood

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Celebrating 130 years of Swarovski’s creative joy in the heart of Hollywood, our traveling exhibition has been reimagined for American audiences as a new journey ​to champion the deep and ongoing relationship between Swarovski and the world of cinema and celebrity. Discover crystallized costumes from iconic films and musical performances displaying historic and contemporary examples of Swarovski’s infinite savoir-faire.
Swarovski Flagshipstores

Swarovski on Fifth

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Seit 1895 kreiert Swarovski funkelnden Schmuck, der die Welt erstrahlen lässt. Nun beginnt ein neues Kapitel mit der Eröffnung von Swarovski.'Swarovskis Flagshipstore an der berühmten Fifth Avenue in New York City.

Swarovski Dosan Park

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Swarovski, das seit 1895 Momente mit Glanz und Licht erfüllt, schlägt mit der Eröffnung des Flagship-Stores in Seoul ein faszinierendes neues Kapitel seiner Geschichte auf.

Swarovski Duomo Mailand

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Swarovski, mit einem reichen Erbe an Kunstfertigkeit, außergewöhnlichem Savoir-faire und kreativen Kooperationen mit den führenden Köpfen der Modebranche, eröffnet einen spektakulären neuen Flagshipstore im majestätischen Herzen von Mailand.

Osaka

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Eine neue Welt des Staunens in Japan: Swarovski Osaka vereint futuristische Designelemente mit strahlender Energie. Drei luxuriöse Etagen in den Hausfarben bieten Highlights, die von einer kuratierten Auswahl unserer Swarovski Created Diamonds Kollektionen bis hin zu einer Heritage Corner reichen, die Besucher auf eine immersive Reise durch unsere 130-jährige Geschichte mitnimmt.

Swarovski Creators Lab

Willkommen im Swarovski Creators Lab. Hier entstehen Träume – einzigartige Sammlerstücke in limitierter Auflage – geschaffen in Zusammenarbeit mit renommierten Marken aus aller Welt. Die Einladung, Neues zu entdecken, gehört ganz Ihnen.

Swarovski Collaborations

Illuminating mesmerizing events around the world and lending crystal brilliance to both acclaimed fashion houses and emerging ateliers, Swarovski cements its place in pop culture through its innovative collaborations.
Events & Entertainment

On the Runway

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Pushing the boundaries of creativity.

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style. 
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.