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Ingredient Brand & Signature Features

For Professionals

Our Ingredient Branding Program enables our clients to enter the world of Swarovski – a world of wonder with our wide assortment of shapes, extensive range of sizes, and mesmerizing colors of crystals. We are proud to offer creative talents the ability to reshape reality using flawless, precision-engineered stones, alongside advanced applications, and techniques, as well as supporting our Ingredient Branding partners with unrivalled craftspeople and experts. Our key message: “Crystals by Swarovski – consciously crafted” places the focus firmly on our core product – our unparalleled, high-quality crystals – while embracing our proud tradition and heritage. For us, “consciously crafted” delivers a dual message, highlighting not only the intent, care and longstanding craftsmanship taken in creating our mesmerizing crystals, but also in the production processes and the materials that pay attention to sustainability and environmentally minded process and methods.

Quality & Safety

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We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products.
We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright,  and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

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We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.
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Innovation

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We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.
Compliance & Safety initiatives

ADVANCED CRYSTALS AND BEYOND

Setting new standards, our innovative lead-free, cadmium-free*, chrome IV-free, and arsenic-free crystals formula** allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)
**No intentionally added lead, lead content 40ppm or lower. No intentionally added cadmium, cadmium content 40ppm or lower. No intentionally added chrome VI, chrome VI
content 100ppm or lower. No intentionally added arsenic.

CERTIFICATIONS

We have always championed fairness and sustainability, giving our partners complete confidence in the integrity of every creation. Every one of our crystals reflects our commitment to quality, ethical standards, and environmental responsibility. 
We guarantee: OEKO-TEX® Standard 100 certification for direct skin contact* and ISO 9001, ISO 14001, ISO 45001, ISO 50001 and SMETA certifications at our Wattens, Austria headquarters

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.
Initiatives with sustainability in mind

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirkonia gemaakt met hernieuwbare energie

Sinds 2023 bieden we Swarovski Zirkonia met een verlaagd koolstofgehalte aan, geproduceerd met hernieuwbare elektriciteit tijdens de meest energie-intensieve fase van de productie. Als gevolg hiervan komt 77% van de elektriciteit die wordt gebruikt voor de productie van onze Swarovski Zirkonia uit hernieuwbare bronnen. Deze vereiste vermindert de cradle-to-gate koolstofemissies met minimaal 55% in vergelijking met zirkonia geproduceerd zonder hernieuwbare energie.

Toepassingen

Applications

De expertise van Swarovski gaat veel verder dan precisiegeslepen kristallen, en omvat ook methoden waardoor we ongelooflijke producten kunnen maken. Naai-, Hotfix-, kralen-, giet- en lijmtechnieken zijn slechts een paar voorbeelden van de methoden die we toepassen om een bijzondere en opvallende statements mogelijk te maken.
ToepassingshandleidingenToepassingsvideo’s

Onze betrouwbaarste distributiepartners

Onze Authorized Distribution Partners bieden een uitgebreide selectie van kwalitatieve Swarovski-componenten en hebben een uitgebreide kennis over producten en het merk. We vertrouwen op hen om exclusieve componenten van Swarovski te presenteren voor distributie.
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Achtergrondinformatie voor ReCreatedTM

*Berekeningen zijn gebaseerd op de LCA van kristalglas dat voldoet aan de ISO-norm. In de berekening wordt kristalglas van 100% nieuwe grondstoffen vergeleken met kristalglas van 50% gebroken glas/50% nieuwe grondstoffen. De LCA neemt de gehele waardeketen mee (fabriekspoort, geen distributie). De minimale hoeveelheid gebroken glas bedraagt 50%. Hierdoor is de impact op het milieu (minimaal) 34% lager. Bij de impact op het milieu worden alle 16 milieu-indicatoren van de ISO 14040 meegenomen.

** ‘Natuurlijke grondstoffen’, en dan vooral ‘gebruik/uitputting van grondstoffen (mineralen en metalen)’ is
een van de 16 milieu-indicatoren van de LCA van kristalglas dat voldoet aan de ISO-norm. Deze indicator
heeft de grootste impact (van de 16), als we nieuwe grondstoffen vervangen door (secundair)
gebroken glas.

Correct gebruik van verwijzingen naar Swarovski

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Vind duidelijke, praktische richtlijnen voor het verwijzen naar Swarovski-merkcomponenten in overeenstemming met onze richtlijnen voor correct merkgebruik.
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