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Marcă de ingrediente și caracteristici reprezentative

Pentru profesioniști

Programul nostru Brandingul ingredientelor (Ingredient Branding Program) permite clienților noștri să intre în lumea Swarovski - o lume a minunilor - prin sortimentele noastre extinse de forme și dimensiuni și prin culori hipnotizante de cristale. Suntem mândri să oferim talentelor creative abilitatea de a remodela realitatea folosind pietre impecabile, prelucrate cu precizie, alături de aplicații și tehnici avansate, precum și să sprijinim partenerii noștri din programul Brandingul ingredientelor cu artizani și experți de neegalat. Mesajul nostru cheie: „Crystals by Swarovski - consciously crafted” (Cristale Swarovski - create cu conștiinciozitate) pune accentul pe produsul nostru de bază - cristalele noastre de înaltă calitate, de neegalat - îmbrățișând în același timp tradiția noastră și moștenirea de care suntem mândri. Pentru noi, „create cu conștiinciozitate" transmite un mesaj dublu, subliniind nu numai intenția, grija și măiestria îndelungată cu care sunt create cristalele noastre fermecătoare, ci și procesele de producție și materialele care acordă atenție sustenabilității și proceselor și metodelor ecologice.

Quality & Safety

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We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products.
We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright,  and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

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We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.
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Innovation

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We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

A comprehensive range of application services means customers benefit from the extensive experience of leading international experts, as well as internal specialists.

Swarovski's Global Service Network provides customers with dedicated personal assistance on a local level.

Choose new variations by going beyond Swarovski's tremendous standard assortment of crystal components and forward-integrated elements.
Compliance & Safety initiatives

ADVANCED CRYSTALS AND BEYOND

Setting new standards, our innovative lead-free, cadmium-free*, chrome IV-free, and arsenic-free crystals formula** allows our clients to achieve full compliance with current international laws, and regulations governing restricted substances in finished products for numerous segments.

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)
**No intentionally added lead, lead content 40ppm or lower. No intentionally added cadmium, cadmium content 40ppm or lower. No intentionally added chrome VI, chrome VI
content 100ppm or lower. No intentionally added arsenic.

CERTIFICATIONS

We have always championed fairness and sustainability, giving our partners complete confidence in the integrity of every creation. Every one of our crystals reflects our commitment to quality, ethical standards, and environmental responsibility. 
We guarantee: OEKO-TEX® Standard 100 certification for direct skin contact* and ISO 9001, ISO 14001, ISO 45001, ISO 50001 and SMETA certifications at our Wattens, Austria headquarters

*Excludes Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, and Citrine1 (1 not in standard anymore)

Clear Program

Our Restricted Substance program, CLEAR, mandates us to systematically manage, restrict, and eliminate harmful chemicals from our products and supply chain. It’s a mandatory standard for all product development and obligatory for our global manufacturing network. REACH, the EU’s chemical compliance initiative is fully integrated into CLEAR.
Initiatives with sustainability in mind

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirconia made with renewable energy

Since 2023, we have been offering carbon-reduced Swarovski Zirconia, created using renewable electricity for the most energy-intensive stage of processing. As a result, 77% of the electricity used for the production of our Swarovski Zirconia comes from renewable sources. This requirement cuts cradle-to-gate carbon emissions by at least 55% compared to zirconia produced without renewable energy.

Applications

Swarovski’s know-how goes far beyond precision-cut crystals, it also explores methods that make the incredible pieces possible. Sewing, Hotfix, Beading, Casting and Gluing are just some of the techniques used to create exquisite and expressive statements.
Applications ManualsApplication Movies

Cei mai de încredere parteneri de distribuție

Partenerii noștri de distribuție autorizați oferă o selecție extinsă de componente Swarovski de înaltă calitate și au o cunoaștere completă a produselor și a mărcii. Aceștia oferă încrederea de a prezenta componente exclusive de la Swarovski pentru distribuție.
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Informații de context pentru ReCreatedTM

*Calculele se bazează pe evaluarea ciclului de viață (LCA) al sticlei de cristal conforme cu ISO. Calculul compară sticla de cristal din 100% materie primă cu sticla de cristal cu 50% spărtură de sticlă/50% materie primă. LCA este parțial, de la extracția resurselor la ieșirea din fabrică (adică părăsirea efectivă a fabricii, fără distribuție). Conținutul de spărtură de sticlă este de minimum 50%. Acest lucru are ca rezultat o amprentă de mediu cu (minim) 34% mai mică. Amprenta de mediu ia în considerare toți cei 16 indicatori de mediu ai ISO 14040.

** „Resurse naturale”, mai precis „utilizarea/epuizarea resurselor (minerale și metale)”, constituie
unul dintre cei 16 indicatori de mediu ai LCA al sticlei de cristal conforme cu ISO. Acest indicator
are cel mai mare impact (din cei 16), deoarece înlocuim materia primă virgină cu spărtura de
sticlă (secundară).

Utilizarea corectă a referințelor Swarovski

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Găsiți îndrumări clare și practice despre cum să faceți referire la componentele de marcă Swarovski în conformitate cu Regulamentele noastre de utilizare corectă a mărcii.
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