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Omedelbar förundran

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Stig in i vår nya Swarovski-konceptbutik – ett uppslukande sagoland av synintryck, ljud och texturer, designat för att väcka dina drömmar till liv. Inspirerad av vår åttkantiga logotyp och våra varumärkesfärger har vår nya butik omdefinierat shoppingupplevelsen till ett sant skådespel för sinnena och en hyllning till kristallen. Från golv till tak förvandlas våra åttkantiga askar till ramar, som var och en rymmer ett värdefullt Swarovski-föremål – från smycken och inredningsdetaljeréfrån inredning till personliga accessoarer och åtråvärda samarbeten. Se detta som vår hyllning till vetenskap, magi och kristallens förunderliga verklighet.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.

Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

Kristallwelten store VIENNA

‘In Love with Tomorrow’

Inspired by the four elements, light artist Susanne Rottenbacher has transformed our Vienna store with an installation that celebrates the interplay between light and crystals while also exploring nature’s balance.

Provoking important conversations about the future, ‘In Love with Tomorrow’ explores the limits of our environment in four works. Each piece is crafted from LED light tubes and 2.5 million crystals, illuminated in vibrant monochrome.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Expressions of Wonder

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Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity. 

Matrix

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An expression of expertly executed savoir-faire, our mesmerising Matrix family combines classic cuts with vibrant colours to create essential pieces that inspire and impress. 

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.