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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colours, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewellery and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months. Please click the link below to find out the dates for these temporary closures.

Colour has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

Prodejna Kristallwelten VÍDEŇ

„In Love with Tomorrow“

Umělkyně se světlem Susanne Rottenbacherová se inspirovala čtyřmi živly a proměnila naši vídeňskou prodejnu v instalaci, která oslavuje souhru světla a křišťálů a zároveň zkoumá rovnováhu přírody.

Expozice „In Love with Tomorrow“ podněcuje k důležitým rozhovorům o budoucnosti a ve čtyřech dílech zkoumá limity našeho životního prostředí. Každý kus je vyroben ze světelných LED trubic a 2,5 milionu křišťálů, které svítí v zářivých monochromatických barvách.

Svět Swarovski

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Zářivé stavební prvky značky Swarovski od tradice až po životní styl.

Vyjádření divu

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Pokochejte se umělecky působivým projevem radostné extravagance, kde třpytivé křišťály ožívají v odvážně elegantních portrétech, které vybízejí ke zvídavosti. 

Matrix

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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress. 

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.