The History of Swarovski

Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.

Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business. 
 Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today.​  In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. 
Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. 
This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges. 

アルプスのエーデルワイスから優雅な白鳥まで、Swarovskiロゴの130年以上にわたる変遷をご覧ください。

Swarovskiは、透明性と歴史を知ることの重要性を信じています。

オーストリアの経済史家がSwarovski家によって、会社の創設者であるダニエル・スワロフスキーについて、1862年から1956年までの彼の人生を物語る本を執筆するよう依頼を受けました。この経済史家に完全な裁量を委ね、制作について影響を与えたり、制限が課せられることがないようにしました。調査を支援するために、家族は彼にアーカイブへの無制限のアクセスを提供しました。書籍『Es hätte können, alles ganz anders kommen…』が、2025年にBöhlauより出版されました。

歴史を消し去ることはできませんが、そこから学び、今日の行動が善の力となり、ポジティブな変化を促進することを確実にできます。Swarovskiは、平和と人道を誇りを持って堅く支持します。私たちの使命は、世界を明るく輝かせることであり、それには寛容、インクルーシブ、親切の光も含まれます。

このトピックについてのご質問はは、メールアドレスcorporate.communications@swarovski.comにお寄せください。