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Throw Yourself a Charm Party
The new Swarovski Charm collection is perfect for celebrating milestones, mottos, and moments worth remembering. Each charm is a mini-wonder designed to add an extra spark of light to your style, or a unique way to gift joy. Explore designs that are perfect for graduations, anniversaries, and other special people and occasions. Adaptable to a range of Swarovski jewelry, experiment with multiple designs or make a statement with a single considered charm.
Heart-shaped charms by Swarovski

Spark Joy with Charms Gifts

Swarovski brings a high fashion twist to the season of love with bold and wonderful designs. ​Made to wear, to share, to celebrate – hearts, locks, and keys shine in charming form.

Choosing Bracelet Charms

Personalize any wrist stack with Swarovski Charms. Key and lock pairings are perfect for symbolizing your eternal bond as a couple, while our Lovestruck charm with its arrow through the heart celebrates a love that feels like lightning.

Mix and Match Necklace Charms

Crafted with passion and perfect for making your own, charms are our love language. Understanding how to mix and match them can help you personalize your favorite jewelry. This Valentine’s, get into the spirit and celebrate your story with our Sweetheart and Soulmate heart-shaped charms.

How to Add Your Charms

Designed for effortless mixing and matching, our charms can be easily added to a selection of Swarovski jewelry, including earrings. Each charm features a custom-designed clasp that you simply undo, secure inside a link on your necklace or bracelet and then snap closed.

How to Style Charms

Let your creativity take the lead. Mark a milestone with a single statement charm or style a selection of pieces on one carrier to highlight the different chapters of your love story this Valentine’s Day. Whether worn on a necklace, bracelet, or pair of hoop earrings, Swarovski Charms are a timeless way to celebrate your individuality and honor your passions.

Frequently asked questions

How to style charms on bracelets & necklaces

How to put charms on a charm bracelet

Thanks to our custom-designed clasp which features a double hinge, Swarovski charms are especially easy to add to bracelets and necklaces. Gently open the clasp, secure inside a link, and close firmly.

How to wear multiple charms on a necklace

For a cohesive vibe, choose a selection of complementing charms and space them out evenly on your preferred necklace. Alternatively, wear contrasting charms on a single chain to create a look that’s uniquely you. 

How to separate charms on a bracelet

You can separate charms by placing them at regularly spaced intervals on your bracelet. Try adding a single charm to every other link or place them further apart if you prefer a more pared-back aesthetic.

Valentine’s Gift Guide

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Whether gifting to a soulmate, friend, or yourself, explore stunning pieces crafted to spread love and joy.

Gift for Her

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Make her feel extra special this Valentine’s Day with timeless jewelry or a keepsake collectible. 

The Valentine’s Edit

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Fall in love with our thoughtfully curated selection of jewelry, accessories, and home décor.