The History of Swarovski

Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.

Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business. 
 Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today.​  In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. 
Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. 
This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges. 

從阿爾卑斯山的雪絨花到優雅的天鵝，探索 Swarovski 品牌標誌在 130 年間的演變。

在 Swarovski，我們相信透明度以及了解歷史的重要性。

Swarovski 家族委託一位奧地利經濟歷史學家撰寫一本關於公司創辦人 Daniel Swarovski 的著作，內容涵蓋其 1862 年至 1956 年的人生。Swarovski 家族保證歷史學家對於他的研究擁有完全自主權，並且確保他的工作不會受到任何影響或限制。為了協助其研究，Swarovski 家族提供了無限制的檔案查閱權限。這本書的書名為「Es hätte können, alles ganz anders kommen…」，會由 Böhlau 於 2025 年出版。

儘管我們無法抹滅歷史，我們仍確保能從中學習，並致力於讓今日的行動成為一股良善力量，推動正向改變。Swarovski 驕傲且堅定擁護和平與人性。Swarovski 的使命是讓世界閃耀光芒，其中包含來自於寬容、包容與良善的光芒。

如果您對本主題有任何疑問，可透過 corporate.communications@swarovski.com，跟我們聯絡。