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Pride at Swarovski


Championing self-expression and individuality


At Swarovski, we joyfully celebrate our LGBTQ colleagues, and Pride, each and every day. We strive to bring out the best in everyone, ensuring they have the freedom to express themselves in a safe and supportive work environment. We understand that Pride is about coming together in love and friendship, teaching tolerance, providing education about LGBTQ history, and continuing to move towards equality. Every individual deserves to be comfortable with being themselves. 

We are a brand built on a foundation of equality and inclusivity and we champion diversity and celebrate people’s individuality year-round.

The Trevor Project


Corporate partnership


We are proud to continue our corporate partnership with The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ young people.

Supporting them for the second year in a row with donations reaching approximately $60,000 to date towards their online support platform, TrevorSpace. TrevorSpace is an affirming, online community for LGBTQ young people ages 13-24 years old.
With more than 450,000 accounts across the globe, LGBTQ young people can explore their identity, get peer advice, find peer support, and make friends in a moderated community intentionally designed for them.
To learn more about TrevorSpace or to contribute, please visit

*Purchase of any Swarovski product is not in any way associated with our donation to The Trevor Project

Our Company Efforts

United Nations Initiatives 

Through our commitment to the United Nation’s Free & Equal campaign, and adoption of their Standards of Conduct for Businesses on Tackling Discrimination against LGBTI People guidelines, we are helping to generate greater equality for members of the LGBTQ community one step at a time.

Pride Employee Resource Group

Our Pride focused Employee Resource Group (ERG) runs year-round events to raise awareness and celebrate the LGBTQ community, hosting events, panels on inclusion, and more.

Education and awareness programs

We work with programs like Transgender Network Switzerland (TGNS) to promote learning opportunities and run workshops internally to educate and raise understanding, reduce bias, and create a better workplace through allyship.

Members of Workplace Pride 

As a member of Workplace Pride, a not-for-profit foundation dedicated to improving the lives of LGBTQ people in workplaces, we ensure that Swarovski remains an inclusive environment for all people by participating in annual benchmark reviews that evaluate our progress and prioritize our actions in most needed areas.

Chambers of Wonder

Swarovski Kristallwelten are a joyful space that showcases internationally and nationally recognized artists, designers, and architects. The spellbinding Swarovski Crystal gallery experience of expansive gardens and ever-changing exhibitions has entranced and enticed over 16 million visitors since its opening , with a fully accessible Swarovski Crystal lifestyle experience.

Joyfully celebrating Pride at Swarovski

We believe the LGBTQ community should be recognized beyond Pride, each and every day. We celebrate Pride in all its facets by channeling our unmistakable savoir-faire into pieces with vibrant rainbow crystals. Enabling everyone to express the beauty of following your own path, never being afraid to display your true colors.