Born in the Austrian Alps
Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.
Founder & visionary
Our Founder, Daniel Swarovski
Daniel Swarovski was born in Bohemia, Austria. His father was a glass cutter, like many in the mountainous area where he lived, and Daniel first learned the art of glass cutting in his father's small factory. He was educated in Paris and Vienna before returning to the Tyrol, with its abundance of clean fresh water, to establish his Swarovski Crystal business.
Following a visit to the International Electrical Exhibition in Vienna in 1883, Daniel realized that this new form of energy would transform industrial production and it led him to invent the world’s first electric-powered crystal cutting machine. His machine produced a level of clarity in crystal creation that had never been seen before, and enabled him to deliver on his vision of bringing luxury to all. He revealed the magic held within precision-cut crystals that allowed everyone - including the most glamorous women in the world – to shine with a new radiance. The House of Swarovski was born.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Daniel Swarovski was also an innovative leader in his business practices, establishing principles of fairness for communities, and the environment, that are still a guiding light for Swarovski today. In particular he knew that water was crucial to Swarovski’s success, and must be treated as a precious resource. Now, more than ever, we understand water’s role as the source of all life on earth. To honor Daniel’s legacy, the Swarovski Waterschool program was established in Austria in 2000, and has since evolved to become a global initiative operating within watershed areas of the world’s major rivers. This work has ensured access to clean water for schools across the globe, and educated communities on sanitation, hygiene, and water conservation issues. Swarovski Waterschool empowers children to become water ambassadors by providing tools and training to address their local challenges.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop Icons
From the earliest days of the 20th century, Swarovski has been a vehicle for creative artists - actors, musicians, icons - to project their own star power and their elusive magic. These individuals have reshaped contemporary culture across the globe. Their iconic wardrobes are an expression of their freedom and personal values and Swarovski is an essential component to communicate their creative attitudes.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
Evolution of Swarovski Logo
Az alpesi havasi gyopártól az elegáns hattyúig, fedezze fel, hogyan változott a Swarovski logója az elmúlt több mint 130 évben.
Edelweiss logó
Title:1899
Subtitle:
Daniel Swarovski az havasi gyopárt választotta vállalata első logójának. Az alpinizmus és a tisztaság jelképeként ismert edelweiss Ausztria egyik legkedveltebb virága, Swarovski szülőhazájában.
Edelweiss logó
Title:1980
Subtitle:
A Swarovski harmadik logója, amelyet 1980-ban újraterveztek, a havasi gyopár friss interpretációját mutatta be, tükrözve a fejlődő designnyelvünket és hagyományos vonzerejét.
Hattyú logó
Title:1989
Subtitle:A folyamatosan megújuló Swarovski új logót vezet be – az eddigi értékes virágról egy elegáns madárra, a Hattyúra vált, amelyet Gustav Klimt bécsi művész inspirált, és a kristály tisztaságát és eleganciáját szimbolizálja.
Hattyú Oktagon
Title:2021
Subtitle:
Merész váltásként a Swarovski hattyú logója megújul - most a jövő felé tekint, egy kristályból készült nyolcszögbe foglalva, melynek erőteljes élei a Swarovski mesterek ékszerkészítési szakértelmét idézik.
Swarovski története
A Swarovskinál hiszünk az átláthatóságban és a történelem ismeretének fontosságában.
A Swarovski család megbízásából egy osztrák gazdaságtörténész írt egy könyvet Daniel Swarovskiról, a cég alapítójáról, amely 1862 és 1956 közötti életét öleli fel. A család teljes autonómiát garantált a történésznek kutatásaiban, biztosítva, hogy munkáját mindenféle befolyás vagy korlátozás nélkül végezze. A nyomozás elősegítése érdekében a család korlátlan hozzáférést biztosított archívumához. A „Es hätte können, alles ganz anders kommen….” című könyv 2025-ben jelenik meg a Böhlau kiadó gondozásában.
Bár a történelmet nem tudjuk eltörölni, de biztosíthatjuk, hogy tanuljunk belőle, és gondoskodjunk arról, hogy mai tetteink a jó erői legyenek, és pozitív változásokat idézzenek elő. A Swarovski büszkén és határozottan kiáll a béke és az emberiség mellett. Küldetésünk, hogy a világot ragyogóvá tegyük, beleértve azt a fényt is, amely a toleranciából, a befogadásból és a kedvességből fakad.
Ha bármilyen kérdése van a témával kapcsolatban, forduljon hozzánk bizalommal corporate.communications@swarovski.com
A Swarovski világa
Esküvői ékszerek és kiegészítők
Title:Szeressen bele a kristályok ragyogásával ékesített gyönyörű darabokba! Akár visszafogott csillogásra, akár teljes ragyogásra vágyik, nálunk minden esküvői stílushoz talál alkalomhoz illő kiegészítőt.
Óceáni ihletésű ékszerek
Title:Új ékszercsaládjaink gyönyörű művészi alkotások Swarovski Crystal Pearls-szel, valamint kék és zöld Swarovski kristályokkal.
Disney Az oroszlánkirály x Swarovski
Title:Ünnepelje meg a közkedvelt klasszikust ragyogó figurákkal.