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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

色には変身させるパワーがあります。ミラノ店は鮮やかなイエロー、パリ店は心弾むピンクを基調としています。

フラッグシップ店

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フラッグシップ店は、クリスタル・ライフスタイルを体験できる究極の場所です。世界で最もファッショナブルで活気のある都市を拠点とするこれらの店舗は、多面的なデザインで人々を魅了します。 

各フラッグシップ店は、特注の調度品類、贅沢な雰囲気、魅力的な商品ディスプレイ、気になるアイテムを試すことのできる刺激的なエリアを備えた、ユニークな空間です。さらに、光の魔術師として、また創造性と革新性のパイオニアであるスワロフスキーの伝統を紹介するインタラクティブな展示もあり、没入感の高い体験ができます。フラッグシップ店に一度足を運べば、一瞬一瞬が喜びと驚きにあふれていることに気づくはずです。

Kristallwelten Store VIENNA

“In Love with Tomorrow”

Ispirandosi dai quattro elementi, l’artista della luce Susanne Rottenbacher ha trasformato il nostro store di Vienna con un’installazione che celebra l’interazione tra luce e cristalli esplorando al contempo l’equilibrio della natura.

“In Love with Tomorrow” esplora in quattro opere i limiti del nostro ambiente e suscita fondamentali riflessioni sul futuro. Ogni opera è realizzata con tubi luminosi LED e 2,5 milioni di cristalli che si illuminano in una vivace monocromia.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Expressions of Wonder

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Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity. 

Matrix

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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress. 

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.