探索 Swarovski 的發展歷程，從這個奧地利品牌的誕生到各個關鍵里程碑，發掘這個品牌在時尚、首飾、流行文化領域的豐富傳承。
1895
Daniel Swarovski inventa una máquina capaz de tallar cristales con una precisión que nunca antes había sido posible.
1900
Daniel dibuja una secuencia de diagramas, del artículo 1 al artículo 6, que vienen a definir un léxico de tallas de cristal. Daniel lleva este léxico a Wattens en Austria, el país de origen de Swarovski, y se convierten en los primeros cristales que se producen. Del artículo 7 al artículo 12 constituye su segundo léxico de tallas de cristal originales.
Artículos 1-6 y artículos 7-12.
1950s
Swarovski collaborates with couturiers, who are inspired by the creative possibilities of its ever-evolving materials. After a trip to see the Northern Lights, Daniel creates a coating that emulates the changing colors of the natural phenomenon. Christian Dior was the first designer to discover this effect and used it in one of his last collections in 1957.
1970s
A factory technician in Wattens glues spare chandelier parts together to create a crystallized mouse, which becomes the first Swarovski figurine. Initially, it is gifted to 1000 Swarovski employees, but quickly becomes so popular that it goes on sale at the XII Winter Olympic Games in Innsbruck in 1976. Its popularity leads to a new line of nature-inspired figurines.
1980
Swarovski begins a long-lasting relationship with the Palace of Versailles, recreating the monumental crystal chandelier to illuminate the Sun King’s Chamber. The piece has a distinctly 17th century aesthetic - it features innovative crystal LED candles, which flawlessly replicate a traditional flame, lending a unique ambience to the royal apartments.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995
Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.
The Giant
André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
Title:
Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
Title:
‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organizations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-Élysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future program, a global mentorship and grant program designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colors, and a streamlined Swarovski Swan logo.
Creators Lab
A new program of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theater and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski en la Quinta Avenida
Dos pisos de lujo muestran un mundo de alegre extravagancia y maravillas de cristal: te damos la bienvenida a la nueva tienda insignia en la Quinta Avenida de Nueva York. Una paleta de los tonos característicos de la Maison combinada con superficies ricas y texturizadas hacen de la tienda insignia de Nueva York una delicia sensorial repleta de experiencias inmersivas.
2024
Un año de primicias para la Maison, que incluye el nombramiento de una embajadora de la marca global, el icono del pop Ariana Grande, y el debut de los looks de alta costura de Swarovski diseñados por Giovanna Engelbert en la Met Gala.
Embajadora global de la marca
Ariana Grande es la nueva embajadora y rostro de la marca. La galardonada cantante, compositora y actriz estadounidense se encuentra entre los artistas musicales más vendidos del mundo. Ariana Grande es famosa por sus impresionantes actuaciones y su estilo personal único, así como una poderosa defensora de la inclusión y el empoderamiento. Esta colaboración une a dos iconos de la cultura pop.
La Met Gala 2024
Por primera vez, los looks de alta costura de Swarovski se presentan en la Met Gala. Karlie Kloss, Imaan Hammam y Anok Yai brillan con conjuntos diseñados por la directora creativa global Giovanna Engelbert. Para el código de vestimenta “The Garden of Time”, Giovanna se transforma en la naturaleza, Karlie en flor, Imaan es el sol, y Anok se convierte en agua con un body combinado con un collar de alta joyería de la colección Galaxy Swarovski Created Diamonds.
Empieza el espectáculo
Jean Paul Gaultier y Swarovski colaboran en Falling | In Love,
el mágico Grand Show en el Friedrichstadt-Palast de Berlín. El espectáculo, con sede en Berlín, está iluminado por 100 millones de cristales de Swarovski e ilumina la extraordinaria explosión de color seleccionada por el famoso diseñador parisino. El hipnótico encanto de los cristales se revela en el escenario teatral más grande del mundo con jardines cristalinos repletos de flora y fauna que forman un brillante telón de fondo para un arcoíris de conjuntos enjoyados.
2025
Swarovski, un proyecto nacido en Austria bajo la visión genial de nuestro fundador, Daniel, lleva haciendo que el mundo brille desde 1895. Este es nuestro 130.º año superando los límites de la creatividad y apostando por lo extraordinario. Las creaciones de Swarovski están diseñadas para alegrar, sorprender y aportar brillo a cada faceta de tu vida y tu individualidad.
Cápsula Ariana Grande x Swarovski
Se lanza la primera colaboración creativa con Ariana Grande, embajadora global y rostro de la marca.
La colección cápsula Ariana Grande x Swarovski Capsule, creada por el icono del pop junto con la directora creativa global Giovanna Engelbert, es una oda a la alegría de la autoexpresión y está inspirada en un profundo amor por la música que brilla a través de notas musicales y motivos de corazones.
La colección cápsula Ariana Grande x Swarovski Capsule, creada por el icono del pop junto con la directora creativa global Giovanna Engelbert, es una oda a la alegría de la autoexpresión y está inspirada en un profundo amor por la música que brilla a través de notas musicales y motivos de corazones.
Baile de la Ópera de Viena
La unión de Swarovski y el Baile de la Ópera de Viena, una colaboración de casi 70 años de duración, celebra la belleza, la elegancia y la rica cultura de nuestro legado austriaco compartido. Es un verdadero legado mágico. Cada año, una nueva tiara de Swarovski, una virtuosa muestra de nuestro dominio de la luz, ilumina el baile. Este año, el intrincado diseño está inspirado en el cisne de Swarovski.
130 Jahre voller Freude
Anlässlich unseres 130-jährigen Jubiläums lädt Swarovski die Welt dazu ein, die facettenreiche Geschichte der Marke zu entdecken – mit außergewöhnlichen Events und exklusiven Kollektionen in limitierter Auflage. Verankert in unserem reichen Vermächtnis und der visionären Kraft unseres Gründers Daniel Swarovski, setzt das Haus seine Reise fort – mit einem neuen Kapitel, das die Kristallinnovation in den Mittelpunkt stellt und Licht, Farbe und Lebensfreude in all ihren Facetten feiert.
Die Welt von Swarovski
Die vielen Facetten von Swarovski im Rampenlicht: vom kulturellen Erbe bis zum Lifestyle und darüber hinaus.
Vom Meer inspirierter Schmuck
Title:Die einzigartigen Kunstwerke unserer neuen Schmuckfamilien brillieren mit Swarovski Kristallperlen und einer Palette von blauen und grünen Swarovski Kristallen.
Hochzeitsschmuck und Accessoires
Title:Verlieben Sie sich in wunderschöne Designs, die im brillanten Glanz der Kristalle erstrahlen. Subtiler Schimmer oder maximaler Glamour: Finden Sie das perfekte Schmuckstück für Ihr Hochzeitsoutfit und setzen Sie es auf Ihre persönliche Wunschliste.
Disney Der König der Löwen x Swarovski
Title:Lassen Sie den beliebten Klassiker mit lichterfüllten Figuren aufleben.