Swarovski 商標正確使用基本指引
Title:
關於 Swarovski 組件及如何進行宣傳溝通：
130 多年來，Swarovski 一直是精準切割水晶與人造寶石的全球業界標竿。Swarovski 組件擁有豐富的顏色、特效、形狀與尺寸選擇，不僅符合「進階水晶（Advanced Crystal）」標準，更是無鉛、無六價鉻且無砷*。
為了保護這項珍貴的品牌傳承，客戶在提及或引用 Swarovski 組件時，必須遵守《品牌正確使用指引》。本指引為全球購買 Swarovski 品牌組件（無論是直接向 Swarovski 購買，或透過其授權分銷網路購買）的客戶提供實用指引，說明在行銷有點綴 Crystals by Swarovski® 的產品時，如何正確引用 Swarovski 的商標。
其他任何對 Swarovski 商標的使用，均須事先獲得 Swarovski 的明確書面許可。
Swarovski® 是 Swarovski AG 的註冊商標。請注意，所有商標與設計均在世界範圍內受到保護。Swarovski 保留強制執行其智慧財產權，以及隨時修改本指引的權利，恕不另行通知。
*無刻意添加鉛，鉛含量等於或低於 40ppm。無刻意添加六價鉻，六價鉻含量等於或低於 100ppm。無刻意添加砷。
Obecná zlatá pravidla pro značku
1. 100% krystaly Swarovski
Odkazujte na Swarovski pouze když mluvíte o značkových komponentech Swarovski nebo produktech vyrobených ze 100% krystalů Swarovski.
✔ Povoleno: „Produkt zdobený Crystals by Swarovski® / krystaly Swarovski®.“
✘ Není povoleno: Jakýkoli odkaz na Swarovski, pokud produkt obsahuje imitace nebo krystaly konkurence.
✔ Jiné materiály (kov, dřevo, látka atd.) mohou být volně kombinovány.
✔ Povoleno: „Produkt zdobený Crystals by Swarovski® / krystaly Swarovski®.“
✘ Není povoleno: Jakýkoli odkaz na Swarovski, pokud produkt obsahuje imitace nebo krystaly konkurence.
✔ Jiné materiály (kov, dřevo, látka atd.) mohou být volně kombinovány.
2. Žádné používání loga nebo stylizované slovní ochranné známky
Swarovski logos or stylized wordmark must not be used, copied, or imitated.
• The Swan Logo is reserved exclusively for Swarovski finished goods.
• The Crystals by Swarovski Ingredient Branding Logo requires a valid Ingredient Branding Agreement
• Retired or historical Swarovski logos must never be used.
Usage of trademark symbol: use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski as an ingredient / crystal brand. Use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski in connection with crystals.
• The Swan Logo is reserved exclusively for Swarovski finished goods.
• The Crystals by Swarovski Ingredient Branding Logo requires a valid Ingredient Branding Agreement
• Retired or historical Swarovski logos must never be used.
Usage of trademark symbol: use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski as an ingredient / crystal brand. Use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski in connection with crystals.
3. Brand Hierarchy & Prominence
Your brand must always be the most prominent.
• Customers must clearly understand that you, not Swarovski, created or offered the product.
• Use the Swarovski name sparingly (not more often than your brand), only in product related text.
• Recommended wording: “XYZ product embellished with Crystals by Swarovski®.”
• Use “Swarovski” in the same font and size as surrounding text.
Not permitted in any form: “Swarovski” in
• product or collection names
• company names, logos, trademarks
• domain names, account name, email addresses, social media handles
• permanent branding on products
• any Swarovski visuals, photography, look & feel, or POS material
• Customers must clearly understand that you, not Swarovski, created or offered the product.
• Use the Swarovski name sparingly (not more often than your brand), only in product related text.
• Recommended wording: “XYZ product embellished with Crystals by Swarovski®.”
• Use “Swarovski” in the same font and size as surrounding text.
Not permitted in any form: “Swarovski” in
• product or collection names
• company names, logos, trademarks
• domain names, account name, email addresses, social media handles
• permanent branding on products
• any Swarovski visuals, photography, look & feel, or POS material
4. Use Swarovski Only as an Ingredient Brand
Do not refer to your product (e.g. bag) with Crystals by Swarovski as “Swarovski bag.” Do not use Swarovski in headlines, banners, or as a category name or product. Use wording like “embellished with Crystals by Swarovski®” to clarify the role of Swarovski as crystals manufacturer and not finished product manufacturer.
5. Correct Use of the Word Swarovski
Use the word Swarovski in the same font type and size as the surrounding text. The word Swarovski must not be altered and may not be abbreviated or spelled in any other way.
6. No Partnership, Endorsement or Affiliation
Any use of the Swarovski name must not suggest or imply that:
• Swarovski endorses, sponsors, approves, or authorizes you, your business / products; or
• any partnership, joint venture, or corporate relationship exists with Swarovski.
• Swarovski endorses, sponsors, approves, or authorizes you, your business / products; or
• any partnership, joint venture, or corporate relationship exists with Swarovski.
7. Use the Swarovski trademark as an adjective and the company name as a noun
Right: “… embellished with outstanding Crystals by Swarovski®.”
Wrong: “… encrusted with glittering Swarovskis®.”
Wrong: “… encrusted with glittering Swarovskis®.”
8. Integrity of the Swarovski Name and Brand
Do not incorporate the name Swarovski into logos, company names, company cards, internet page names, domain / (social media) account names, names of the finished product collections etc.
9. No Swarovski “Look & Feel”
Do not copy or imitate any copyrighted or proprietary materials developed by Swarovski, for example visuals, videos, layouts, designs, website, etc. or other brand distinctive elements. This prohibition applies even where no Swarovski logo or wordmark is used.
10. Responsibility for Clients and Resellers
When selling products or reselling loose crystals, it is your responsibility to ensure that all marketing and promotional activities are fair, honest, and not misleading, and that they fully comply with these guidelines and all applicable laws and regulations.