Designed to Shine
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In honor of Milan Design Week 2025, Swarovski is hosting a program of activities honoring our 130-year heritage and infinite savoir-faire. Our Idyllia family, which realizes the beauty of nature in Swarovski Crystals, is the thread that runs through every event.
Destination Swarovski Duomo
Our Milan flagship store is set to be a hive of activity throughout Milan Design Week, blossoming with extraordinary beauty as it hosts a series of exclusive events inspired by our Idyllia family. Discover our radiant new jewelry and home décor collections, showcasing our limitless imagination and mastery of light.
All Aboard
You’re invited to take a tour of Milan aboard the Swarovski Tram, adorned with Idyllia florals. From April 7th – 13th, 2025, you can spend 30 minutes seeing the city while savoring delicacies made for the occasion, or book in advance to take part in an interactive floral workshop.
World of Swarovski
Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Autumn Jewellery Trends and Autumn Colour Palettes
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Explore how classic autumn colours form the basis of a capsule wardrobe. Discover the warm, soft, and deep autumn palettes to enhance your natural features.
The Story of Swarovski
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Discover how Daniel Swarovski revolutionised luxury by crafting precision-cut crystals and explore the legacy of innovation and bold self-expression.