Swarovski Duomo Milan

Piazza del Duomo 31, Milan

Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.

Enter a World of Wonder

Channelling Piazza del Duomo’s magnificence across three opulent floors, Swarovski Duomo invites guests to enjoy a uniquely immersive experience.

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Wonders Await You

Swarovski Duomo bridges the gap between past and present, paying homage to Milan’s internationally renowned heritage in craftsmanship while encapsulating the city’s vibrant energy and reputation for luxury and style.
Explore our iconic jewellery families, exclusive eye-wear created in partnership with EssilorLuxottica, and a showcase of designs by emerging talents, enhanced with Swarovski shimmer. Our Milan flagship store is also the first destination in Europe to sell The Galaxy Collection and The Eternity Collection of Swarovski Created Diamonds.

Explore Swarovski Duomo

Our new flagship store, Swarovski Duomo, is a glittering addition to Italy’s style capital.

Swarovski Duomo Highlights

Swarovski Created Diamonds

Swarovski Duomo is the first store in Europe to stock our spellbinding Swarovski Created Diamonds collections. A masterfully crafted range of jewellery featuring laboratory grown diamonds, each piece delivers unrivalled elegance and luminosity. Discover The Galaxy Collection, inspired by the cosmos, alongside our the Eternity Collection of forever pieces designed to be worn for any occasion and loved for  all time.

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Exclusive Eye-wear

Accessories take centre stage with two exclusive eye-wear pieces that will add effortless glamour to any look. Discover Constella-inspired frames in a striking new colourway, as well as a limited edition style designed for the flagship and handmade in Italy. 100 pink and white crystals in nine cuts adorn these unique frames.

Young Talent Showcase

Shining a light on emerging designers, the Young Talent Showcase celebrates Swarovski’s enduring relationship with the global fashion industry. Our signature savoir-faire not only provides a rich source of inspiration, it enables visionary creatives to bring their intricate crystallized collections to life.

Swarovski Creators Lab

Brilliant global brands enter Creators Lab to collaborate on limited-run collections illuminated with crystals. Discover pieces from street-wear pioneers Puma, Golden Goose, and Liberal Youth Ministry, alongside luxury light-filled creations by Aquazzura and Marina Raphael.

Swarovski Duomo Officially Opens

The Ribbon Cutting Ceremony

Italian model Bianca Balti casts a stellar radiance over the official ceremony to open Swarovski Duomo. Bianca joins Swarovski Global Creative Director Giovanna Engelbert and Swarovski executives to celebrate Swarovski Duomo in Milan’s iconic Piazza Duomo.

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Welcome to our Italian Flagship

A feast for all the senses, Swarovski Duomo is our new world of wonder shining brightly in the iconic Piazza Duomo. Explore our beautiful flagship brimming with joyful extravagance and light-filled luxury.

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Star Guests

Swarovski Global Creative Director Giovanna Engelbert is joined by iconic fashion editor, Anna Dello Russo, and Italian model Bianca Balti to explore our exciting new flagship store.

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World of Swarovski

Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.

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Wedding Jewellery and Accessories

Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Ocean-Inspired Jewellery

Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.

Disney’s The Lion King x Swarovski

Commemorate a cherished classic with radiant characters.