SWAROVSKI DATA PRIVACY POLICY

SWAROVSKI DATA PRIVACY POLICY

Last Updated : July 01, 2025

This “Privacy Policy” describes how SWAROVSKI Canada Limited (“SWAROVSKI”) and its service providers on its behalf, which may include SWAROVSKI affiliates such as Aktiengesellschaft, a joint controller, collects, uses, and discloses personal information about you. By interacting with SWAROVSKI through our stores, Loyalty Programs (defined below), Sites (defined below), applications, products, or any other applications or services that link to this Privacy Policy (including third-party social media platforms, such as Facebook, Instagram, or Tik Tok), we may collect, use and disclose personal information about you, for such purposes as are set out in each consent or as otherwise may be permitted or required by law.  (Please note that we have no control over the privacy practices of third-party websites, applications, or social media platforms that we do not own. We are not responsible for the activities and practices that take place on these websites. Accordingly, we recommend that you review the privacy policy or privacy notice/statement posted on any external website before disclosing any personal information. Please contact those websites directly if you have any questions about their privacy policies.)

SWAROVSKI collects, uses, and discloses your personal information securely, fairly, and lawfully in accordance with relevant Canadian federal and provincial laws that apply to SWAROVSKI and your information. Such processing may be carried out electronically and automatically. We may change this Privacy Policy from time to time, without notice except as set out below, to make sure it complies with applicable laws and conforms to changes in our business. If we make changes, we will post the revised version of the Privacy Policy on our websites and online shop, including https://www.swarovski.com/en_GB-CA/ and https://www.swarovski.com/fr-CA/ (the “Sites”), update the “Last Updated” date at the top of this page, so that you can tell if it has changed since your last visit, and may notify you in other ways as may be appropriate.  We encourage you to review this page regularly to ensure you are comfortable with any revisions. If you have received a paper copy of this Privacy Policy through one of our retail stores, please note that updates will be posted on the Sites. Your continued interaction with SWAROVSKI through our Sites, stores, Loyalty Programs, or other services constitutes your acceptance of the terms of this Privacy Policy as amended or revised by us from time to time. However, should such changes change the scope of any consent that we have obtained from you, we will obtain a new consent from you, failing which we continue to treat your personal information in accordance with your original consent.

1. Consent

We collect, use, and disclose your personal information for such purposes as are set out in each consent, and as otherwise permitted or required by law. For example, on our Sites, we may ask for your consent (a) to process your purchase, and any returns/exchanges as applicable; (b) to market to you, including to send you newsletters, and other information about products or services which may be of interest to you, (c) to participate in our Loyalty Programs (defined below), and (d) to automatically collect your personal information as you use the Sites, including through cookies (as described in “Cookies” below, and the Cookie Banner and “Cookie Consent” link at the bottom of our Sites), including as necessary to facilitate your purchase, to personalize your Site experience, to market to you, and to collect statistical information. 

2. Information We Collect

“Personal Information” includes information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include aggregate or de-identified information.

Types of Personal Information we may collect include:

• First and last name;
• Mailing address;
• Postal code;
• Email address;
• Phone number;
• Date of birth or age;
• Gender;
• Information required for our third-party payment processor to process your payments;
• Purchase and/or return history, including use of vouchers or discount offers;
• Data concerning your use of our Sites (including, but not limited to, the IP address and other user identification, user name for social media, address /ID of mobile devices, smartphones or computers, cookie, web beacon, and pixel information, date and time of visits, visited sites and contents, and referring websites), as more fully described below in III. How We Collect Your Information;
• Information you provide or submit to us, as described in more detail below; and
• Information we may collect automatically or passively, as described in more detail below.

We may also collect the username and password for any account you create with us, which may be considered sensitive personal information in some jurisdictions.

Using Personal Information we collect from and about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes. Additional types of Personal Information we collect, use, and disclose are described below.

3. How We Collect Your Information

Information You Provide to Us

We collect information you provide directly to us. This can occur, for example, by registering your contact details with SWAROVSKI, making a purchase on our website, enrolling in a sweepstakes, enrolling in one of our loyalty programs, e.g. SWAROVSKI Club or SWAROVSKI Crystal Society (“Loyalty Programs”), online or in our stores, signing up for a newsletter or other communication, participating in a survey or special event or promotion, contacting customer service, or communicating with Us through online chat. For example we collect and retain the Personal Information provided on our Loyalty Programs sign-up form (including but not limited to: title, name and address, telephone number and e-mail address) (“Form Data”), plus any Personal Information provided voluntarily by Loyalty Programs Members on the members page, their account or when interacting with us in store, via telephone, email, chat or online such as date of birth, gender, as well as styles/interests (e.g. in Jewelry and Accessories, Home and Style, Wedding, Figures and Collectables and/or Watches; Classic style),  data related to your appointments, social media accounts (and related information collected through social log-in), wish lists, gender, IP address and online identifiers. In addition, and where available, with your consent, when chat and video functionalities are activated by accepting cookies, SWAROVSKI offers the possibility to communicate with SWAROVSKI (via chat or video calls). The use of this technology allows us to locate visitors and give them the option of interacting with us via personalized chat or video calls, where we can highlight and recommend products that best meet a visitor’s expectations and preferences. Our chat feature involves the use of an automated response service (i.e., a “bot”) as well as connecting with a live customer service representative. We use a third-party provider for this chat feature, so your information will be processed by this provider. This use will be associated with the tracking of Loyalty Programs Members´ experience on the Sites (including live tracking of their navigation on the Sites or mobile application) to allow SWAROVSKI to assist Loyalty Programs Members while navigating on www.swarovski.com/store-finder.

SWAROVSKI also saves data on Loyalty Programs Members’ purchase history in the form of items purchased (product designation, price, discount), place and time of purchase and membership number. The purchase history is recorded if the Loyalty Programs membership number is communicated at the checkout for purchases in stores participating in the Loyalty Programs. In the online store Members’ purchase history is recorded if the membership number is quoted when making a purchase or the Member makes a purchase when logged into an online account associated with a Loyalty Programs membership.

In addition, our Sites may also utilize “session replay” technology for the purposes of detecting errors occurring on our Sites that may impact your experience. Such tracking includes recorded sessions, which we may play back for these purposes. We collect this data, via our service providers, which may change from time-to- time, who will use the data on our behalf and for this purpose. The data collected for this purpose does not include any information entered in forms such as your name, the delivery address, or the credit card data, as these inputs are being masked out in session videos. You may withdraw your consent to these “session replay” technologies that are not necessary for the technical performance of the Site, at any time by disabling cookies – please see the “How to disable cookies” section under “Cookies” below.

By voluntarily providing your Personal Information to SWAROVSKI through our Sites, stores, Loyalty Programs, or other products and/or services, you give consent to SWAROVSKI to collect, hold, disclose and use your Personal Information for the purposes for which you provided it and as otherwise set forth in this Privacy Policy.   If you choose not to provide consent to the collection of your information, we may not be able to provide you with the requested products, services, or information. If you provide us with personal information of other persons, for example: information about the receiver of a gift, or a referral, you represent that you are allowed to do so pursuant to applicable personal information laws including, as required, you having obtained consent from the other persons to so share their personal information.

Automated Information Collection.

We and our service providers may automatically collect and process certain Personal Information from and about you when you access our Sites or services or visit our stores. Examples of information we may collect include, but are not limited to pages you visit, ads you click on, type of browser/device/hardware, address of mobile devices, smartphones or computers, IP based geographic location, search terms, and information from cookies, web beacons, pixels, email addresses, and other technologies deployed on our Sites. 

This information helps us recognize you as a customer to create a customized experience, enables customers to purchase SWAROVSKI products, allows us to conduct market research with the goal of improving our websites and product range, keeps customers informed about SWAROVSKI’s market activities, and allows us to better delegate repairs or other logistical tasks to third parties. We may also use automated collection technologies for reporting and analysis purposes, such as your shopping history on our website or in our stores, the performance of our marketing efforts and your response to those marketing efforts, and as otherwise required to provide the best possible customer experience for you. We may connect such information collected automatically with information we already have about you in order to identify you as a SWAROVSKI customer. For example, we may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you. If we are able to identify you as a SWAROVSKI customer we may, for example, link your activity on our website to your Loyalty Programs or SWAROVSKI account.  This allows us to provide you with a more personalized experience regardless of how you interact with us – online or in store.

In addition, our Sites may also utilize “session replay” technology for the purposes of detecting errors occurring on our Sites that may impact your experience. Such tracking includes recorded sessions, which we may play back for these purposes. We collect this data, via our service providers, which may change from time-to- time, who will use the data on our behalf and for this purpose. The data collected for this purpose does not include any information entered in forms such as your name, the delivery address, or the credit card data, as these inputs are being masked out in session videos. You may withdraw your consent to these “session replay” technologies that are not necessary for the technical performance of the Site, at any time by disabling cookies – please see the “How to disable cookies” section under “Cookies” below.

Cookies 

SWAROVSKI uses cookies, pixels, tags, and similar technologies to personalize the Sites and to, which help make the Sites more user-friendly, efficient, and secure. This Cookies section provides you with information on the use of cookies on the Sites.

Cookies are small text files, which may be offered by third parties, which are stored on your device and used by your browser.

We use the following cookies on our Sites, unless specified otherwise:

Cookie Type	Description of Cookies
Necessary Cookies	The data these cookies collect is necessary for the technical performance of the Sites, to provide basic shopping functions, as well as for security and fraud prevention purposes. These are essential to enable you to move around our Sites and to allow the features of the sites to work correctly. Without these, services you request – such as navigating between pages – cannot be provided. We use this information to compile reports and to help us improve the Sites. These cookies are used to request for services, such as setting your privacy preferences, logging in or filling in forms, in connection with your shopping cart or checkout, updating account information, etc. Some may be set by us or by third-party providers whose services we have added to our pages. Some are used in connection with access to admin. Others are used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. You can set your browser to block or alert you about these cookies, but some parts of our Sites may not work.
Statistics  Cookies	Analytical cookies, including third-party cookies (like Google Analytics), help us to understand how users navigate and interact with our Sites. The information is processed in an aggregated and anonymous form. These cookies allow us to count visits and traffic sources, through various third parties, so we can measure and improve the performance of our Sites. These enable us to collect information about how you use our Sites or read our publications, for instance which pages are viewed by visitors most frequently, the number of visitors to the Sites, and where the visitors are located. All information these cookies collect is aggregated. If you do not allow these cookies, we will not know when you have visited our Sites and will not be able to monitor Site performance.
Personalization Cookies	Based on your interactions with the Sites, brand preferences, and shopping affinities, we can show you personalized content that fits your preferences. These cookies record information about choices you have made and allow us to remember your preferences. If your identity is known to us and we have information about your choices and preferences, we may use this information to help us build up your profile based on your web journey, and choices. These cookies enable our Sites to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Marketing Cookies	Advertising cookies help us make sure that the ads you see on our Sites and third-party services are relevant to you and your interests. These cookies can be set by us, our third-party service providers, or our advertising partners, via our Site, and may be used to create a user profile based on your behavior on our Sites, and that remember you have visited the Sites in order to provide you with ads more relevant to you on and off the Sites. They work by clearly identifying your browser or end device. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you opt-out, or do not allow these cookies, you will not experience our targeted advertising on other websites.

Google Analytics: You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on. If you use more devices and/or browsers, you will need to disable cookies on each device and on each browser separately.

How to disable cookies:  To disable cookies simply save your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Site or navigate to the “Cookie Consent” link at the bottom of our site. Additionally, most browsers automatically accept cookies unless you change your internet browser settings. If you wish to restrict, block, or delete the cookies which are set by our Sites, you can generally do this through your browser settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. If you set your internet browser preferences to block all cookies, you may not be able to access all or parts of our Site.

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services Except as required by applicable law, SWAROVSKI and the Sites do not recognize DNT.

reCAPTCHA. To protect your submissions via internet forms on this website we use the reCAPTCHA service provided by Google Inc. (Google). The service determines whether the query was made by a human being or was the result of misuse, processed automatically by a computer. The service includes sending the IP address to Google and possibly other data if required by Google for reCAPTCHA.  For this purpose, your entry is sent and used by Google. However, before doing so, Google truncates your IP address within the member states of the European Union or the European Economic Area. Only in exceptional cases is a full IP address sent to a Google server in Canada and truncated there. Google will use this information on behalf of the operator of this website for the purposes of assessing your use of this service. The IP address sent from your browser within the scope of reCAPTCHA is not merged with other data held by Google. This data collection is subject to the data protection regulations of Google (Google, Inc.). For more information on Google's privacy policy please visit https://policies.google.com/privacy?gl=ca.

Analytics  We may use Google Analytics or similar services on our Sites to provide analytics services. These applications are third party services which allow SWAROVSKI to measure and analyze the use of its Sites. These entities may use cookies, pixels, web beacons, and other technologies to collect information about your use of our Sites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity. These service providers use persistent cookies for these applications. The service provider may know the identity of a user who has registered with the service provider. The service provider may monitor the use of the Sites by the user and combine this data with data from other websites monitored by the same service provider which the user has visited and the service provider may use these findings for its own benefits (e.g., control of advertisement). In this case the processing of the data will be the service provider's responsibility and data will be processed pursuant to the data protection policies of the service provider (for Google see policies.google.com/privacy). The service provider will provide data on the use of the Sites to SWAROVSKI.

Advertising Services 

We may also work with third parties to serve advertisements on our behalf to you across the Internet as part of a customized campaign on other websites or platforms. We may work with companies such as Google, Meta, Criteo and Snapchat and who use cookies, pixels, email addresses, and/or device identifiers to serve ads based on past visits to our Site and data they may hold based on the interaction with their products in accordance with their privacy policies to assist with advertising related to our Sites.

SWAROVSKI works with these third parties who process data retrieved from your device via cookies, pixels and/or device identifiers  (including email addresses transmitted by us) for the purpose of identification on third-party sites, of delivering and measuring our advertising as well as for its own and third parties´ purposes which may include, for example, inferences, insights into target groups and product developments. This allows SWAROVSKI to place aimed advertisements for these individuals on external third-party websites (e.g., in connection with products for which these individuals showed an interest in the online shop). The companies owning these websites and platforms have their own privacy policies in place, and SWAROVSKI privacy policy does not extend to the processing activities carried out by these partners where the latter are acting on their own account. Please visit the respective privacy policies to know how they process your Personal Information. To learn how Google collects and processes data, including ways you may opt-out from receiving ads through Google tools, please visit: www.google.com/policies/privacy/partners. You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings http://www.google.com/settings/ads. You can opt out of Google's use of pixels by visiting the Google Marketing Platform opt-out. To learn how Meta collects and processes data, including ways you may opt-out from receiving ads please visit: https://www.facebook.com/privacy/policies/uso/. To learn how Criteo collects and processes data, including ways you may opt-out from receiving ads please visit: https://www.criteo.com/privacy/. To learn how Snapchat collects and processes data, including ways you may opt-out from receiving ads please visit: https://values.snap.com/privacy/privacy-policy?lang=en-GB.

Alternatively, you can opt out of a third-party use of cookies by clicking the Cookie Consent link on our Site. For more information about Internet-based ads, or to opt-out of having your web browsing information used for behavioral advertising purposes, please visit the Network Advertising Initiative opt-out page www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.You may also change your Privacy Settings in your browser and mobile app.

In this context, SWAROVSKI also relies on The Trade Desk (hereafter also "TTD") services to display ads to users who have shown an interest in our Sites or who have specific characteristics (e. g. interests in certain products or certain demographic characteristics) for the purposes of targeted advertising. TTD helps SWAROVSKI to manage digital advertising campaigns helping to ensure that the advertisements you see on the internet are relevant to you (personalizing ads) and by measuring and evaluating the effectiveness of our marketing campaigns (measurement and analytics; reporting; clicks and conversion).

For these purposes, the TTD´s technology (hereafter also “TTD Platform”) collects and processes certain data such as hashed or pseudonymized – data about users, devices, and ads, as well as where they are shown. The processed data includes: Cookie ID, Mobile Device ID, IP address, interest information, web browser and device information, information about which advertisements you have already seen, how you responded to ads, location information, timestamps, and website URLs.We may also work with TTD to use a tool called Unified ID 2.0 (UID2) for the purposes described above. A UID2 is created by generating hashed or encrypted identifiers based on a user’s email address and/or phone number.  UID2 is designed to enable companies to gather and combine data across different sites, apps, and other contexts, to share data to facilitate the buying and selling of advertising online (including targeted advertising), and to measure the results of advertising.  We may work with TTD to use UID2 for these purposes.  To learn more about TTD’s use of UID2, visit https://www.transparentadvertising.com/privacy.

Our data processing for the purposes of targeted advertising is generally carried out based on your consent. To the extent that such information is your Personal Information, we shall obtain your consent for its collection, use and disclosure, unless otherwise required or permitted by law. You can revoke most consents at any time with effect for the future by filling out a form by contacting us at customer_service_ca@swarovski.com  or Phone: + 1-833-530-2682 (Monday – Sunday and Holidays, 8:00 am - 1:00 am, EST). Please note that you must also disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, navigating to the “Cookie Consent” link at the bottom of our Sites, Please note that these settings are browser and device specific. You must reset your preferences if you clear cookies or use a different browser or device. For more information about Internet-based ads, or to opt-out of having your web browsing information used for behavioral advertising purposes, please visit the Network Advertising Initiative opt-out page www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices. You may also change your Privacy Settings in your browser and mobile app.

You may also go to http://www.adsrvr.org/ to opt-out of the Trade Desk services. In this case, the so-called opt-out setting means that you will no longer be shown targeted advertising across TTD customers / partners. In this case, the so-called opt-out setting is designed to means that you will no longer be shown targeted advertising across TTD customers / partners. Detailed information on the Trade Desk’s data processing activities, including the purposes for which TTD processes Personal Information on its own behalf, is available in the trade Desk's privacy policy available here: 

https://www.thetradedesk.com/us/privacy.To learn how to opt-out of the use of UID2 generally,

visit https://www.transparentadvertising.com/.

Social Media Platforms and Networks

Social Plug-ins.  The Site contains links that will take you from our Site directly to social networks such as Facebook, Twitter, YouTube, Google+, Pinterest, Tik Tok, or Instagram.

We also allow users to generate content that may be posted on these social networks, such as through our “Wear it, share it” feature. These features on our Site use third party cookies. Therefore, if you accept all cookies, third party providers will track your interactions between and/or on our Site and the social networks, such as the number of impressions of your content and other metrics.

Please note that we have no influence on the extent of the data retrieved by the social networks once you navigate to  their services. For information on the purpose and extent of the data retrieval by the social network concerned, and about the rights and settings possibilities for the protection of your Personal Information, please refer to the privacy policy provided by the social network in question.

Third Party Websites

Please be aware that third-party websites and applications have privacy policies that differ from this Privacy Policy. If you choose to access our Sites from or in a third-party website or application (for example, Facebook, Twitter, Tik Tok, Instagram, or Google) “in-app”, such third-parties may collect information about your activity on our Sites and how you use our Sites. This information collected by such third-parties may be used to provide services like measurement services or to target ads. When accessing our Sites via a third-party website or applications “in-app” we recommend that you review the privacy policy or privacy notice/statement posted on the third-party website or application before disclosing any Personal Information. Please contact those third-parties directly if you have any questions about their privacy policies or if you wish to opt-out of the collection and use of your information for targeted advertising or other purposes by such third parties based on information about your activity on nonaffiliated applications and websites.

We have no control over the privacy practices of websites, applications, or social media platforms that we do not own. Their use of your information is not governed by this Privacy Policy.

Store Cameras and Video Surveillance

Some premises of SWAROVSKI are under video surveillance. This processing of the Personal Information is necessary for the purposes of the legitimate interests pursued by SWAROVSKI, such as to prevent fraud or to help us improve the design of our stores to better serve our customers. For example, cameras in some stores may be used to measure traffic patterns. Personal Information will not be used by SWAROVSKI for the purposes of making decisions automatically, including profiling. In general, SWAROVSKI retains Personal Information for no longer than it is necessary for the purposes for which the Personal Information is processed. Recordings are overwritten after a lapse of a short period of time unless they include events that could be potentially subject of legal claims. In such a case Personal Information will be processed for the legal period of time limitation applicable to such claims.

Prevention of Fraud

We use automated collection technologies to share information with third parties, such as Riskified, to help us prevent fraud or other harmful activities. Additionally, we may share information with Riskified, which may include, for example, name, email address, phone number, IP address, IP location data, billing and shipping names and addresses, and other transactional information. Your transactions on our Sites may be automatically accepted or declined based on data analysis performed by these services. To learn how Riskified collects and processes data please visit: https://www.riskified.com/terms/#privacy..

4. How We Use Your Information

We use your information for the purposes set out in each consent, or as otherwise permitted or required by law, including to provide our services and to better enhance your customer experience. In addition to the examples given above, we may use your information:

• in connection with the services offered on our Sites, including to fulfill and manage purchases, payments, and returns/exchanges;
• to manage, administer, maintain, and enhance our Sites, Loyalty Programs, and newsletter;
• to respond to requests for information about our products and services in our stores or on our Sites, and to provide non-marketing information concerning matters such as changes to our Privacy Policy or Terms and Conditions and/or Terms of Use, changes to product and service offerings, account verification, password reset, or incidents that could affect our products or services;
• to deliver marketing materials, including personalized coupons, invitations to events, vouchers, discount and other offers, newsletters, in-store promotional activities, emails, mobile messages, social media notifications, surveys, and marketing related materials;
• to connect with you regarding customer service activities;
• to administer sweepstakes, contests, or other promotional activities;
• to assist law enforcement, investigate security breaches, and to respond to regulatory or other legal inquiries;
• to support a contemplated or actual corporate transaction such as reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including with any bankruptcy or similar proceedings);
• for our other internal business purposes, designed to improve and enhance your customer experience.

SWAROVSKI may also use Personal Information of Loyalty Programs members  to:

•    Administer their memberships;

•    Operate of the Loyalty Programs, namely providing of advantages and awarding special conditions (e.g., vouchers), invitations to special events and promotions reserved for members;

• Participation in surveys, requiring customer feedback across channels (SWAROVSKI stores, swarovski.com, e-mail, social media);

•    Provision of relevant information and a personalized marketing content;

•    Provision of personalized offers, assistance and advice regarding products and services;

•    Optimization of SWAROVSKI´s marketing and communication strategy;

•    Provision of invitations to special events and promotions reserved for registered customers;

•    Non-marketing communication including but not limited to: changes related to our Privacy Policy, General Terms and Conditions and/or Terms of Use; general changes to product and service offering; account verification; password reset; or an information related to incidents that could affect our services.

SWAROVSKI may also use Personal Information of Loyalty Program members to propose them personalized assistance and advice and to be in contact with a dedicated Crystal Expert with any requests they may have via phone, email or in any other way chosen by SWAROVSKI. Members can decide if they wish to benefit from such services. For the provision of this personalized assistance of interest to Loyalty Programs members, SWAROVSKI may use automated processing of Personal Information to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict elements such as preferences, interests or likely behavior of that natural person. If you consent to the use of advertising cookies to collect and use your Personal Information for that purpose, we may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for necklaces, watches, etc. See the policies of each social media platform for additional information about these types of ads. See the “Advertising Services” section under “III. How We Collect Information.”

Note that if you do not provide, or later withdraw, your consent (including through updating your marketing preferences) to the above, we may still contact you for transactional or informational purposes in accordance with applicable law. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, to comply with legal obligations or security requirements, or any questions regarding a specific order.

Further information regarding SWAROVSKI Crystal Society or SWAROVSKI Club can be found in the General Terms and Conditions of the customer loyalty program on www.swarovski.com.

5. How We Share Your Information

In any circumstance other than those described in this Privacy Policy, or unless permitted or required by applicable law, we will ask for your consent before we share your Personal Information with any other person, including our affiliates (other than where that person or affiliate is using your Personal Information to provide services to us for the purposes set out in this Privacy Policy).

We share the information we collect within SWAROVSKI, and (a) with all SWAROVSKI affiliates, or (b) otherwise with your consent. For example, we may share your information with our subsidiaries and affiliated companies or brands to administer our Loyalty Programs and customer accounts, process orders and requests, and expand and promote our product and service offerings. We may share the information we collect with a SWAROVSKI affiliate for the purposes of operating the Loyalty Programs in cases where you join a Loyalty Program in a country/region different from your country/region of residence or to determine your Loyalty Club rewards based on your purchases in countries or regions different from your country/region of residence. SWAROVSKI is part of a global group of companies and affiliates, and information collected about you may be shared, processed or stored outside Canada, anywhere we engage service providers, including Liechtenstein, Austria and Switzerland, and while outside Canada may be subject to access by the regulatory authorities in those jurisdictions.  Each recipient may be located in a country without an adequate level of data protection. If that is the case, SWAROVSKI will ensure an adequate level of protection.

In addition to the purposes set forth in each consent and in this Privacy Policy, we may also provide your information to our service providers as necessary to enable them to perform certain services for us in connection with fulfilling those purposes, including, but not limited to: email-providers, mobile marketing providers, analytics providers, web hosting providers, sweepstakes vendors, payment processors, coupon delivery providers, fraud prevention providers, or shipping services providers, but the collection, use and disclosure of your Personal Information will remain subject to this Privacy Policy and your consents. We may also provide your information to third parties including social media and marketing partners for the purposes of providing personalized marketing content as well as of optimizing marketing and communication strategy.

We may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process, or to protect the interests or safety of SWAROVSKI or of our visitors and customers, employees, or others, in each case in accordance with applicable law. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

In the event that a store, division, asset, or part or all of SWAROVSKI is bought, sold or otherwise transferred, or is in the process of a potential transaction or bankruptcy/reorganization, customer information will likely be shared for evaluation purposes and included among the transferred business assets, in accordance with applicable law.

We may share aggregate or de-identified data derived from information we collect with advertisers and other third parties. As noted above, such aggregate or de-identified data does not constitute Personal Information.

In any circumstance other than those described in this Privacy Policy, we will ask for your consent before we share your Personal Information outside of our corporate family of companies.

6. Your Choice and Access

Updating and Changing Your Contact Information. If you registered your contact details through an online account, you may view and modify, correct, block or delete your data -- including managing your registration for the Newsletter, as described below -- at any time by selecting Profile in the “My Account” area of the Sites.

Personal Information Requests. Please see Articles II-V, above, for a description of the Personal Information held by us, a general account of its use, and what Personal Information we make available to related organizations. Subject to exceptions set out in privacy legislation, residents of Canada may request to view, update, or correct their Personal Information by contacting us at the information provided in the "Contact Information" section below. In order to protect your privacy, we will take steps to verify your identity before granting you access to the information or enabling you to make corrections. Please keep in mind that certain information may be subject to exceptions if, for example, the information is protected by attorney-client privilege, part of a formal dispute resolution process, about another individual that would reveal their personal information or confidential commercial information or would be prohibitively expensive to provide. In some instances, you may have consented to the collection of your Personal Information. Subject to legal and contractual requirements and reasonable notice, you may withdraw your consent at any time; however, without your consent, we may not be able to provide you with our services or products if your Personal Information is necessary for us to be able to provide them.

Newsletter. You can conveniently manage your registration for the SWAROVSKI Newsletter in the "My Account" area of the Sites. Simply review the consent, enter your e-mail address in the field provided and then click "send" to provide your consent. We will send a confirmation e-mail to the e-mail address you give us.

If you no longer wish to receive news updates from SWAROVSKI, then simply click on the "Unsubscribe" link that you find at the end of each newsletter. Alternatively, you can unsubscribe in the "My Account" area of our Sites.

Security. We take reasonable measures to help protect Personal Information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Unfortunately, no data collection or storage process can be guaranteed 100% secure. Any information you provide to SWAROVSKI is done so entirely at your own risk.

Children. SWAROVSKI is concerned about the privacy and safety of children when they use the Internet. We do not knowingly collect any Personal Information from children under the applicable age of consent without parental consent. Our products are for purchase by adults only and our Sites are not targeted to or intended for use by children. If you become aware that your child or an individual under the applicable age of consent has provided his or her Personal Information through our Site, please contact us using one of the methods listed in the section below titled “Contact Information” below. If we learn that we have received Personal Information on a child under the applicable age of consent, we will delete that information from our records and systems.

Other Websites. Our Sites may offer links to other websites. If you visit of these websites, you may want to review the privacy policy on that site.

Privacy Controls SWAROVSKI receives and processes GPC Signals for requests to opt-out of sale or sharing. SWAROVSKI processes the commonly used and industry standard GPC Signal but because this is new technology and new providers may offer solutions, SWAROVSKI will do its best to recognize, process, and honor a GPC Signal that meets the legal standards and is widely adopted in the industry. We will process the GPC Signal as a request to opt you out of the sharing of any Personal Information that is derived through your web browser. If you wish to identify yourself to fully effectuate an opt-out of the sharing of your Personal Information, you will also need to disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our website, or navigate to the “Cookie Consent” link at the bottom of our site.

Exercising Your Rights / Contact Information. If you have questions about this Privacy Policy and SWAROVSKI’s practices regarding the collection and use of your Personal Information or wish to access or rectify your Personal Information, please feel free to contact us at customer_service_ca@swarovski.com  or Phone: + 1-833-530-2682 (Monday – Sunday and Holidays, 8:00 am - 1:00 am, EST). You may also submit a request at one of our retail locations. You can revoke most  consents at any time with effect for the future by filling out a form by contacting us at customer_service_ca@swarovski.com  or Phone: + 1-833-530-2682 (Monday – Sunday and Holidays, 8:00 am - 1:00 am, EST). Please note that you must also disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, navigating to the “Cookie Consent” link at the bottom of our Sites. You can also broadcast a GPC Signal as described above and change your Privacy Settings in your browser and mobile app. Please note disabling, accepting, or rejecting cookies is browser and device specific. You must reset your preferences if you use a different browser or device. Any further inquiries or concerns about our privacy policy or the processing of your Personal Information can also be addressed to Mr. Edward J. Capobianco, SWAROVSKI Canada Limited, at the mailing address of 50 Sharpe Drive, Cranston Rhode Island USA 02920 or you may email Mr. Capobianco at us.privacy@swarovski.com. This Privacy Policy is not intended for European Union Residents.

7. Retention Of Data 
   In general, SWAROVSKI retains Personal Information for no longer than is necessary for the purposes for which the Personal Information is processed. Please note that for legal, accounting, and other legitimate business purposes, we will retain certain Personal Information in our archives with strictly limited access.  SWAROVSKI may retain Personal Information for longer periods subject to the following rules and obligations: SWAROVSKI retains Personal Information as long as SWAROVSKI (i) is obligated to do so (by way of contract, law, or other provisions) or (ii) has an overriding interest (e.g. an interest for reasons of proof in case of claims, documentation of compliance with certain legal or other requirements). Hashed or pseudonymized Personal Information may be retained for longer periods of time, subject to applicable law.For contract related Personal Information (e.g. your receipt / invoice when you purchase a product from us) SWAROVSKI retains personal data as long as the contractual relation is ongoing and for 10 years after the termination of the contractual relationship unless (i) a shorter or longer storage obligation is applicable on a case-by-case basis if required by applicable law, (ii) the retention is required for reasons of proof or another valid reason based on applicable law, or (iii) the deletion of the data is required earlier (because e.g. the data is no longer required or SWAROVSKI is required to delete the respective data).   For operational data containing Personal Information (e.g., customer service logs when you contact us), SWAROVSKI retains Personal Information for a period of 3 - 12 months.With respect to Loyalty Programs, Personal Information will be held and used for the duration of the Membership; thereafter, it will be retained for no more than 5 years, unless required for legal reasons. The purchase history is generally recorded for 5 years. As exception to this rule, the purchase history on SWAROVSKI Crystal Society exclusive products will be kept during the entire duration of the Membership in order to recognize member life-time value to the SWAROVSKI Crystal Society. Should a SWAROVSKI Crystal Society member not wish to have his or her exclusive product history stored for more than 5 years, he/she can request deletion by contacting informing of his/her explicit wish to have this history deleted Further information regarding Loyalty Programs can be found in the General Terms and Conditions of the Loyalty Program on www.swarovski.com.
8. Contact Information 

   If you have questions about this Privacy Policy and SWAROVSKI’s practices regarding the collection and use of your information, please feel free to contact us at https://www.swarovski.com/en-US/contact/. This Privacy Policy is not intended for Residents of the European Economic Area, Switzerland or the United Kingdom. Our Sites may offer links to other websites. If you visit these websites, you may want to review the Privacy Policy on that site. In the event the activities covered by this notice are governed by other data protection policies, are evident from the circumstances, or are governed by applicable laws of the European Union and the European Economic Area, Switzerland or the United Kingdom, then such applicable law and resulting policies shall control. SWAROVSKI Crystal Online AG, Alte Landstrasse 411, 8708 Männedorf, Switzerland, is the controller for the Online-Shops www.swarovski.com and www.swarovskioptik.com and SWAROVSKI Aktiengesellschaft, Dröschistrasse 15, 9495 Triesen, Liechtenstein, is the controller for the SWAROVSKI Group website www.swarovskigroup.com. Your Personal Information is collected, held, and used by SWAROVSKI Crystal Online AG (Alte Landstrasse 411, CH-8708, Männedorf, Switzerland), which is responsible for the management of Personal Information, by SWAROVSKI Canada Limited, an Ontario corporation (50 Sharpe Drive, Cranston, Rhode Island, 02920, USA). Your consent is given to the disclosure, holding, and use of information by SWAROVSKI International Holding AG and other companies of the SWAROVSKI Group in other countries, including, but not limited to, the companies in Switzerland (SWAROVSKI International Holding AG), Austria (D. SWAROVSKI KG), and Liechtenstein (SWAROVSKI Aktiengesellschaft) for the above-mentioned purposes.