We increasingly incorporate recycled metals into our jewellery designs, giving precious materials a second life rather than relying on newly mined resources. This approach brings clear environmental benefits: remelting existing metals requires less energy than extracting raw materials, resulting in lower CO₂ emissions, while maintaining the same high level of material quality. By 2030, we aim to source all metals from responsibly managed and recycled sources.
More Sustainability Stories
Chroma Twist: Our Latest Collection Driven by Circularity
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Chroma Twist is a collection driven by circularity - it features lower impact materials, and the designs include reversible crystal colours and adaptable styles to give longevity of wear and timeless versatility.
Swarovski Created Diamonds Collections: Crafted with Renewable Energy
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The Galaxy, Eternity, and Octagon Collections feature laboratory grown diamonds made with 100% renewable energy and recycled gold.
Swarovski ReCreated™ Crystals: Our Most Sustainable Crystals Yet
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By remelting and reimagining crystal breakage from our production process, we are reducing waste and keeping materials in use, and advancing innovative crystal creation.
Harnessing Renewable Energy
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To reduce our climate impact, we use renewable electricity to power the most energy-intensive processing stage of the production of Swarovski Zirconia.
Towards More Sustainable Packaging
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We are improving our packaging making it more recyclable, repurpose-friendly, and lighter. This helps to reduce waste and emissions.
Shine with Purpose
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The Swarovski Crystal SDG Pin is a symbol of the UN’s Sustainable Development Goals. The pin reflects the SDGs colour wheel, and features selected Swarovski ReCreated™ Crystals on a recycled metal base.
Improving the Sustainability of our Stores
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Committed to minimising environmental impact, we use industry-leading frameworks to ensure our physical spaces reflect our dedication to sustainability.
WeShine: Building Health and Knowledge
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Our WeShine programme supports our colleagues who work in manufacturing sites across Asia with education and tools for a better future, focusing particularly on health and financial literacy.
Partnering with Design Schools for Sustainable Innovation
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Through partnerships with leading design schools, we explore creative ways to reduce waste and give new life to Swarovski Crystals as well as inspiring the next generation to design more consciously.