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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.

Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

Tienda Kristallwelten en Viena

«In Love with Tomorrow»

Inspirada en los cuatro elementos, la artista de la luz Susanne Rottenbacher ha transformado nuestra tienda de Viena con una instalación que celebra la interacción entre la luz y los cristales al mismo tiempo que explora el equilibrio de la naturaleza.

«In Love with Tomorrow» explora los límites de nuestro entorno y anima, por medio de cuatro obras, a tener importantes conversaciones acerca del futuro. Cada pieza está elaborada con tubos de luz LED y 2,5 millones de cristales iluminados en una vibrante monocromía.

El mundo Swarovski

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Iluminamos todas las facetas de Swarovski, desde la tradición hasta el estilo de vida y mucho más.

Expresiones maravillosas

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Bienvenidos a una expresión artísticamente impactante de alegre extravagancia, donde brillantes cristales cobran vida en retratos atrevidos y chic que despiertan la curiosidad. 

Matrix

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Nuestra hipnotizante familia Matrix es la expresión del savoir-faire perfectamente ejecutado, combinando cortes clásicos y colores vibrantes en piezas únicas que inspiran e impresionan. 

En la alfombra roja

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Con nuestro exquisito savoir-faire, nuestra creatividad única y nuestro espíritu de alegre extravagancia, Swarovski se ha convertido en sinónimo de estilo de alfombra roja.